Sky River Casino

Compensation

Full Description

The Vice President of Marketing is responsible for overseeing the day-to-day operations of the Marketing department and developing strategies in accordance with changing and evolving markets, while leading the organization in its efforts to attract and retain guests. This includes but is not limited to carrying out general marketing functions (print, media, creative services, and social media advertising), implementing database strategy and player loyalty programs, providing VIP and casino host services, developing public relations and community outreach, and overseeing call-center and guest-experience teams. • Plans and collaborates with stakeholders (Gaming and Non-Gaming,) to plan and implement the brand marketing programs that will lead to overall success and achievement of company's business objectives. • Measures and communicates to stakeholders the company's strategic performance. • Brings together all stakeholders and continuously evaluates the company's resources with aim to build brand awareness, increase customer foot traffic (including repeat visits), increase their length of stay, ensure best use of budget dollars and drive incremental revenue. • Executes marketing strategies that ensure the targeted return on sales and maximum revenue for the casino operations. • Establishes advertising campaigns targeting international markets for special events and promotions. • Develops player loyalty and direct mail programs to maximize customer reinvestment and facilitate retention. • Develops departmental policies and procedures to ensure the highest service is delivered to guests. • Achieves individual and department goals as determined by management. • Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations. • Conducts competitive market analysis and maintains an awareness of market share. • Devises short-term and long-term departmental goals, objectives, policies, and operating procedures. • Identifies key drivers of success. • Establishes and reviews departmental budgets on a regular basis. • Implements changes to enhance profitability based on reported progress towards established financial and performance goals. • Regularly reviews activity reports and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions. • Maintains a professional profile at VIP events with constant presence and interaction with guests. • Promotes positive, fair, and ethical relations with all Team Members, contractors, and in all public and private interactions. • Represents the Company as needed, including being a spokesperson at events or promotions, and while at entertainment and Company sponsored events both on and off property. • Ensures compliance with all department and company rules, regulations, policies, procedures, internal controls and government rules and regulations. • Effectively manages internal and external guest relations, which may require levels of patience, tact, and diplomacy. • Oversees the hiring, training, discipline, scheduling, and completion of performance evaluations for managers and directors and provides communication to staff to ensure successful management of all hospitality efforts. • Ensures the department delivers and maintains a maximum level of property-wide guest service and satisfaction. • Attends periodic all-property meetings and training sessions. • Maintains relevant knowledge of the industry through continuing education and training. • Oversees regularly scheduled meetings with Team Members in the department and with other departments to ensure effective property-wide communication. • Maintains awareness of all new developments within the department and makes recommendations designed to maximize department and company success. • Performs other duties as assigned. Requirements: • Bachelor's Degree in Business Administration, Marketing or related field, or equivalent work experience required. • 10 years of marketing experience, with 7 years in a supervisory capacity. • Prior tribal casino gaming experience preferred. • Excellent organizational skills and attention to detail. • Strong analytical and problem-solving skills. • Strong supervisory and leadership skills. • Proficient with Microsoft Office Suite or related software. • Proficient with player tracking software. • Ability to manage and prioritize multiple priorities while maintaining a high level of energy and output. • Comprehensive understanding of player tracking systems and complimentary guidelines consistent with normal industry standards. Working knowledge of company internal controls and policies and procedures. Is this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? Yes Gaming License Required? Yes, facilitated by the company. Other Certifications? N/A