SinaLite

Compensation

Full Description

Salary: Position Overview We are seeking a strategic and hands-on Ecommerce Manager to take ownership of ecommerce across our brands. This is a high-impact role: • Over 90% of company revenue flows through our ecommerce websites • You will directly influence the experience of 15,000+ online customers every year • You will oversee and optimize the journey behind 500,000+ online orders annually, shipped across Canada and the United States. In this role, you will not only optimize key metrics like conversion, average order value, and repeat purchase rates you will shape the digital engine that powers our business. Reporting directly to the Chief Revenue Officer (CRO), you will collaborate cross-functionally with marketing, development, design, and content teams to deliver measurable growth. Key Responsibilities • Manage and oversee end to end digital processes from account creation, purchase to post-sale • Own ecommerce KPIs including traffic, conversion, average order value (AOV), repeat purchase rate, and average annual spend • Develop and execute strategies to: • Increase conversion and average order value • Launch and manage cross-sell and upsell campaigns • Collaborate with teams such as marketing and development teams to enhance the customer journey and optimize onsite experience. • Manage integrations with Salesforce, Magento, Klaviyo, and other ecommerce tools to improve efficiency and performance tracking. • Analyze performance data and generate actionable insights to drive continuous improvement. • Prepare and present ecommerce performance reports to senior leadership. Key Qualifications • 5+ years of experience in ecommerce management (B2B or B2C) • Proven ability to grow online revenue through conversion optimization, AOV lifts, and retention programs. • Strong analytical and problem-solving skills with experience using ecommerce analytics tools. • Demonstrated ability to manage projects cross-functionally with marketing, design, and development resources. • Experience with Magento, Salesforce, and Klaviyo is an asset. • Strong written and verbal communication skills.