Sienna Charles

Compensation

Full Description

Sienna Charles is a private luxury travel and lifestyle concierge serving ultra-high-net-worth clients worldwide. We craft highly personalized experiences for discerning members, and our content reflects that standard of exclusivity, precision, and inspiration. We are seeking a Head of Content to lead all content strategy and execution across channels. This is a fully remote role, but candidates must be based in the New York City area with occasional in-person collaboration opportunities. KEY RESPONSIBILITIES • COPYWRITING & SALES WRITING: Lead content creation for the brand including website copy, sales materials, email campaigns, SEO blog posts, newsletters (member & marketing), trend reports, lead magnets, ads, and thought leadership. • TEAM & PROJECT MANAGEMENT: Translate the CEO’s vision into actionable content strategies. Oversee internal team members and external vendors to ensure timely delivery of high-quality content across all channels. • CONTENT PLANNING: Build and manage a comprehensive content calendar aligned with marketing goals, ensuring consistency in brand voice and tone across all platforms. • SYSTEMS, DATA & REPORTING: Use digital marketing and analytics tools (Google Analytics, Ads, email, social) to track content performance. Maintain dashboards and provide insights and recommendations to optimize content strategy. IDEAL CANDIDATE • PERSUASIVE & HUNGRY: Driven to achieve and exceed goals while maintaining professionalism. • STRATEGIC & CREATIVE: Challenges the status quo with innovative, research-backed approaches. • BRAND BUILDER: Skilled in creating a differentiated market position and elevating brand awareness. • PRIORITIZATION SKILLS: Organized, deadline-driven, and capable of balancing multiple priorities. • LUXURY MARKET SENSIBILITY: Understands the nuances and expectations of ultra-high-net-worth audiences. REQUIREMENTS • Proven experience as a Content Manager or Head of Content. • 3+ years of combined content strategy and management experience. • Advanced degree in Marketing preferred. • Strong knowledge of marketing principles, digital platforms, and procedures. • Experience creating content for ultra-high-net-worth or luxury audiences. TIMEZONE & LOCATION • Fully remote role. • Must be based in New York City (occasional office collaboration). • Must have availability during 8am–5pm EST. WHY SIENNA CHARLES Sienna Charles offers a fast-paced and engaging workplace where every team member has a direct impact. You’ll work closely with the CEO and COO in a small, elite team environment. If you thrive in high standards of precision, creativity, and efficiency — and you want your work to influence a luxury brand at the highest level — this role is for you. If high expectations intimidate you, please do not apply. But if they excite you, we encourage you to continue. HOW TO APPLY 1. Review the job post fully to be sure you are a fit, then follow the LinkedIn Application steps, we will review your application and resume then email you to have you send us the below. 2. Email us back written responses to questions sent, and include a 5–10 minute Loom (or similar) video answering the video interview questions. 3. Next Steps: We will schedule interviews with the candidates who provide the strongest written responses and video submission. We are moving quickly to fill this position.