via DailyRemote
$165K - 248K a year
Lead strategic marketing and product management initiatives for critical care blood analysis portfolio, including new product development, market analysis, and cross-functional team leadership.
10+ years experience with 5+ years in upstream marketing, new product development, and strategic marketing in healthcare or life sciences, with expertise in IVD POC technologies and critical care disease state management.
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Siemens Healthineers is a global leader in the field of point of care, blood analysis testing solutions. Our critical care blood analysis solutions provide a wealth of indispensable and actionable clinical information to care providers to help them diagnose, treat and monitor multiple acute and chronic diseases across the patient care continuum. As a key member of the POC Global Strategy, Portfolio Management and Innovation team, you will develop and execute strategic marketing and product management initiatives that enhance and shape our critical care and benchtop blood gas portfolio strategy driving growth and profitability for our POC business. Job Responsibilities: • Define, drive, and deliver strategic roadmap for the POC critical care business segment and its adjacencies throughout the care continuum through organic and inorganic means, including but not limited to the benchtop blood analysis portfolio. • Serve as the primary business owner leading the new product development core team as the business lead and customer advocate working closely with functional teams representing R&D, Manufacturing, Quality, Clinical, Regulatory, Sales, Service and Finance. • Work closely with POC Strategy organization and serve as the disease state and critical care segment expert to analyze and determine strategic M&A and/or partnership opportunities within the critical care continuum. • Define, create and expand the long-term product strategy and roadmap from ideation though end of life via the development of robust Target Product Profiles and business case(s) to quantify financial investment and ROI, including pricing strategies, cost targets, and defined, prioritized customer needs and solution requirements. • Develop and maintain sales forecast unit/revenue projections and associated marketing expenses as key inputs into the financial product plan. • Develop insights and generate evidence roadmap in support of the product lifecycle to demonstrate clinical, operational, and financial benefits of the product/solution. • Support IUO customer evaluations for products in development and continuously assess and communicate feedback to assure the product or solution is meeting customer needs and user requirements. • Leverage voice of customer to define strategies and customer needs using a variety of channels including qualitative or quantitative market research, KOL interviews, literature search, customer interactions, and gathering input from field representatives. • Perform comprehensive business analysis to establish the roadmap defining end of manufacturing / end of support for products within your portfolio in conjunction with downstream marketing. • Be a vocal ambassador for point of care customers worldwide, prioritizing intimate knowledge and understanding of real-world customer clinical, operational, and financial needs and challenges. • Collaborate with downstream marketing to launch new portfolio solutions, transitioning from initial development to refinement throughout the product lifecycle. • Lead, develop and execute the controlled release plan for new product introductions defining cross functional KPI’s with the core team and country leadership in preparation for full product launch. • Collaborate with regional, country leadership and product marketing teams regarding portfolio refinement and additions, including claims expansion, evolving market trends and future product development requirements to help shape portfolio roadmap. • Support and equip downstream and clinical marketing to develop product launch materials, product literature compendiums, and any other collaterals needed for sales execution. • Partner with field marketing and sales management teams to develop and execute product launch plans and marketing/sales training in key global markets. • Identify, analyze, and report on competitive threats and pricing, customer concerns, and market dynamics and trends for the product portfolio to develop appropriate and timely responses for internal and external audiences. • Participate in new product demonstrations at major tradeshows and events as needed, previewing new technologies or coaching commercial teams on new portfolio attributes. Minimum qualifications • Bachelor’s Degree in Business, Engineering, Health Sciences, or related discipline is required. • MBA preferred or demonstrated equivalent leadership experience in industry. • 10+ years of experience with at least 5 years of demonstrated experience in upstream marketing, new product development and strategic marketing in the healthcare or life sciences industry. • Proven understanding and expertise in disease state management and IVD testing supporting patients and solutions across critical care settings including but not limited to ICU, NICU, CV/OR, Emergency Care. • Demonstrated experience in working with various forms of IVD POC technology including proven expertise in multiple forms of testing platforms (e.g. ISE, clinical chemistry, hemostasis, hematology and immunoassay) in addition to pre-analytical device solutions • Proven strength and competency in finance, business case development. • Strategy, product lifecycle management, marketing and new product launch experience • Demonstrated in-depth knowledge of the point of care competitive landscape • An extensive knowledge of working with US & international healthcare systems, with deep expertise in at least one major market. • Demonstrated ability to work under pressure in a fast-paced environment. • Self-motivated, highly organized, and able to prioritize and manage multiple projects simultaneously. • Strong problem solving and analytical skills; experience working with data to facilitate product decisions along with working knowledge of Microsoft Excel. • Exceptional presentation and communication skills; proficient in making compelling presentations on Microsoft PowerPoint • Willing to travel in the US and/or internationally up to 25%. Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. To find out more about Siemens Healthineers businesses, please visit our company page here. The base pay range for this position is: Min $165,490 - Max $248,230 Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time. Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here. Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. 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Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.” Data Privacy: We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. 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This job posting was last updated on 11/24/2025