Senior Wellness

Compensation

Full Description

About Senior Wellness Senior Wellness is a content platform dedicated to helping adults 55+ maintain and/or regain healthier, more independent lives. We address older adults’ physical, mental, and emotional well-being, and we publish clear, trustworthy information on medical conditions and evidence-based non-pharmacological treatments. Role Overview We are seeking a creative, strategic, and results-driven Director of Marketing to accelerate audience growth, deepen engagement, build enduring trust with older adults, expand awareness through strategic public relations, and nurture vibrant community connections. You’ll own full-funnel marketing across SEO, editorial distribution, email/lifecycle, social, partnerships, PR, community-building, brand management, and lightweight paid experiments—working closely with editorial, clinical reviewers, and product to bring credible content to the right people at the right time. What You’ll Do · Own growth strategy: Build and execute a quarterly growth plan tied to reach, engagement, and subscriber goals; define hypotheses and learning agendas. · SEO & content distribution: Partner with editorial on search-led content roadmaps, on-page optimization, internal linking, and SERP experiments; syndicate content to high-trust channels. · Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy that aligns with our brand’s goals, focusing on platforms such as Facebook, Instagram, YouTube, and Pinterest. · Content Creation: Produce engaging, high-quality content tailored to seniors and their caregivers, including graphics, videos, infographics, blogs, and more · Lifecycle & CRM: Develop segmented email programs (newsletters, onboarding, re-engagement, condition-specific drips). Manage deliverability, preference centers, and A/B testing. · Social & community: Design and execute strategies for platforms like Facebook, Instagram, and YouTube tailored for adults 55+. Beyond posting, focus on cultivating active participation by: o Moderating discussions and ensuring a safe, supportive environment. o Encouraging peer-to-peer sharing of experiences and wellness practices. o Recognizing and highlighting community members to build belonging. o Building a feedback loop where community input informs content and product priorities. · Public relations: Develop and manage PR strategy, cultivating media relationships to secure coverage in senior health, wellness, and lifestyle outlets. Draft press releases, coordinate media kits, and manage inbound media requests. · Brand management: Steer and protect the Senior Wellness brand, ensuring consistency of tone, voice, and visual identity across all channels. Monitor brand perception, evolve brand guidelines, and ensure all marketing materials reflect trustworthiness, inclusivity, clarity, and our commitment to evidence-based treatments. · Conversion & UX: Improve conversion for subscriptions, downloads, and event sign-ups through landing pages, CTAs, and experimentation in collaboration with product/design. · Analytics & reporting: Build weekly dashboards; track channel attribution, content cohort performance, SEO leading indicators, lifecycle KPIs, community engagement metrics, and brand health measures; present insights and next actions. · Editorial workflow support: Coordinate content calendar inputs (search trends, seasonality, campaigns). Ensure fact-checking and medical-review badges are surfaced in marketing. · Light paid media: Test modest budgets across search, social, and newsletter sponsorships; optimize to CAC/LTV targets and view-through engagement. What You’ll Bring · 4–7 years in growth/marketing for a content, health, or mission-driven consumer brand; media experience a plus. · Demonstrated success scaling SEO + lifecycle marketing with measurable audience growth. · Experience in community management with a track record of creating active, engaged online communities. · Experience in PR strategy and media outreach, with proven success in securing earned media placements. · Strong understanding of brand management, with experience developing brand guidelines and ensuring consistency across marketing channels. · Proficiency with analytics/marketing tools (e.g., GA4, Looker/Data Studio, Search Console, Optimizely/LaunchDarkly/Google Optimize alternatives, Hootsuite, Mailchimp, Ahrefs/SEMrush, Tableau/Amplitude). · Strong copywriting and editing skills with a plain-language, empathetic style; comfort briefing designers and video editors. · Familiarity with health-literacy, accessibility (WCAG), and inclusive marketing for older adults. · Comfortable running structured experiments: hypothesis, design, sample sizing basics, guardrails, and decision criteria. · Excellent project management; thrives cross-functionally with editorial, clinical advisors, and product. Nice to Have · Experience marketing to adults 55+. · YouTube growth, podcast distribution, or webinar programming experience. How We Measure Success (First 6–12 Months) · Audience growth: YoY organic sessions, new subscribers, and engaged readers (e.g., 2+ pageviews or 3+ min time-on-site). · Search performance: Growth in top-3/10 keyword rankings and share of voice for priority condition clusters. · Email health: Open/click-through rates by segment, list growth rate, churn, and inbox placement. · Engagement & trust: Repeat visit rate, scroll depth on medical content, and qualitative feedback (surveys/NPS) from older readers and caregivers. · Community vitality: Growth in active members, participation in events, volume and quality of discussions, and member retention. · PR impact: Media mentions, backlinks from trusted outlets, and traffic driven from earned media. · Brand health: Improved brand recognition, trust scores, anss all touchpoints. · Experiment velocity: Number of completed tests with clear learnings and implemented changes. Tools We Use (or Similar) Google Analytics 4, Search Console, Ahrefs/SEMrush, Looker/Data Studio, Optimizely/VWO, Hotjar, basic design tools (Figma/Canva), social scheduling Hootsuite, UTM governance, PR databases and monitoring tools (MuckRack, Cision, Meltwater), community management tools (Discourse, Circle, Mighty Networks, or Facebook Groups). Compensation & Benefits This is an early stage start-up. This is part-time (5-10 hours a week) and an equity-based position initially. Once funding is obtained (we are in multiple discussions), salary tbd will be paid. Location & Work Style Remote, collaborative. Anywhere within 3 time zones of New York.