Self Opportunity, Inc.

Compensation

Full Description

Restaurant Marketing Analytics Manager Location: Dallas, TX (Primarily Remote) Compensation: $100K–$120K base salary + 10% annual bonus opportunity (prorated in year one) Reports To: Interim CMO & Co-Founder Travel: Occasional travel for training or conferences About the Role We’re hiring a Marketing Analytics Manager to own and evolve our data-driven marketing strategy in a high-growth, multi-location consumer brand. This newly created role is ideal for a strategic, hands-on analyst with a strong grasp of customer behavior, loyalty marketing, and digital media analytics. You’ll collaborate cross-functionally with Marketing, Operations, and Finance to deliver insights that inform marketing and business decisions. This role requires someone comfortable working independently, confident in navigating ambiguity, and eager to shape the analytics foundation of a rapidly growing brand. Key Responsibilities • Lead analysis of loyalty programs, digital performance, and sales data to uncover actionable insights • Support implementation and optimization of our new CDP (Bikky) and POS systems • Evaluate A/B tests and marketing campaigns to inform future media spend and customer strategies • Translate complex data into clear, concise recommendations for leadership and cross-functional partners • Build dashboards and reporting tools that track KPIs and guide performance improvements • Act as a strategic thought partner to senior leadership and cross-department stakeholders What We’re Looking For • Strong analytical background with proven ability to interpret complex data • Clear communicator who can simplify findings for both technical and non-technical audiences • Collaborative mindset with a history of cross-functional partnership (Marketing, Ops, Finance) • Ability to work autonomously in a fast-paced, entrepreneurial environment • Experience with consumer brands, restaurants, or fast-casual/QSR space is a plus • Familiarity with loyalty programs, CDPs, digital channel analysis, and A/B testing tools