Schoening Tech Group

Compensation

Full Description

CRM MARKETING MANAGER Work hours: 40h per week. Brand: Target Optical/Luxottica Pay Rate: $40-$42 Temp only Start date: 11/17/2025 Length of assignment: 3 months – 40h per week Location- Onsite: hybrid – 420 5th Avenue, NY. The goal is to support the existing campaign management team to allow the internal resources to support on a strategical initiative while overseeing current duties. GENERAL FUNCTION The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands. MAJOR DUTIES AND RESPONSIBILITIES • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals. • Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms) • Manages 1:1 and 1: many CRM calendar for Target Optical in coordination with the CRM Global campaign management team for ecommerce pure player brands • Supports customer strategies and rewards programs development • Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team • Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program • Manages external & internal agency relationships to maximize efficiencies. • Collates campaign results, review against projected results and make decisions that continually improve performance • Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails • Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels • Identifies opportunities to enrich the experiences of the customer to generate customer loyalty. • Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology • Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals. BASIC QUALIFICATIONS • Bachelor’s Degree or equivalent experience in Marketing or Advertising field. • 5+ years of experience • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution • Ability to collaborate with a variety of team members and levels in a matrix organization • Strong verbal and written communication skills; experience gaining alignment to ideas at all levels. • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources. • Strong project management skills with a clear focus on results • Experience with Oracle Responsys or IBM Unica is a plus PREFERRED QUALIFICATIONS • Ecom experience • Optical experience • Retail experience • Consulting background Job Type: Contract Pay: $40.00 - $42.00 per hour Ability to Commute: • New York, NY 10018 (Preferred) Ability to Relocate: • New York, NY 10018: Relocate before starting work (Preferred) Work Location: Hybrid remote in New York, NY 10018