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Schneider Saddlery

via Jazzhr

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Growth Manager - Equestrian E-Commerce | Turn Your Horse Knowledge Into Marketing Gold - Fully Remote

Anywhere
Full-time
Posted 12/12/2025
Direct Apply
Key Skills:
Grant Writing
Fundraising
Strategic Communications
Media Relations
Board Relations

Compensation

Salary Range

$120K - 150K a year

Responsibilities

Leading communications, grant writing, and fundraising efforts for nonprofits.

Requirements

Extensive experience in nonprofit communications, grant writing, and fundraising, with no mention of e-commerce or digital marketing skills.

Full Description

Know the difference between a snaffle and a pelham? Understand why a 40°F blanket day is controversial? Want to use that insider knowledge to dominate equestrian e-commerce? About Us Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel. Now we're hiring a Fully Remote Growth Manager who understands our community. Why Your Equestrian Background Matters You know: Why horse owners research for weeks before buying a $200 blanket That "cheap" tack isn't cheap—it's dangerous Why seasonal timing matters (winter prep starts in August) The difference between hunter princess and dressage queen pain points Why barrel racers and eventers need totally different messaging That insider knowledge = competitive advantage in: Paid ad creative (speak their language, not generic DTC) Landing page messaging (address real objections) Product page optimization (answer questions they actually have) Content strategy (educational value = trust = sales) Influencer partnerships (spot authentic vs. performative) What You'll Own (Full-Stack Growth) Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs eCommerce Platform: Merchandising, UX, CRO, A/B testing (hands-on) SEO Strategy: Educational content driving product discovery Amazon Execution: Marketplace growth, agency management Analytics: CAC, LTV, cohorts, attribution (GA4, SQL) AI Implementation: Automation, rapid prototyping, agentic AI Your First Year Impact Drive 20%+ YoY new customer growth at target CAC Launch 2-3 new profitable acquisition channels Improve site conversion rate by 50-100 basis points Significantly scale Amazon channel revenue Reduce CAC 10-15% while scaling volume Deploy AI automation to reduce manual workload by 20% Requirements Must-Have: 5-7 years in growth marketing or DTC e-commerce (hands-on) Deep expertise in Paid Search (Google) and Paid Social (Meta) Technical competence: Shopify (or similar), GA4, SQL fluency CRO & A/B testing methodology (proven wins) AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation Full-stack mindset: You build landing pages, write copy, and analyze data Nice-to-Have: Experience with TikTok, Pinterest, or emerging channels Amazon Seller Central strategy/execution Equestrian interest or background (not required, but helpful) Experience in niche/community-driven brands Compensation & Benefits Base Salary: $120,000 - $150,000 Performance Bonus: 25% (tied to contribution margin & growth) Total Compensation Potential: $144,000 - $188,000 Benefits: Health, dental, vision insurance; 401(k) with match Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget Career Path: Clear trajectory from Growth Manager → Director → VP Why This Beats Generic DTC Brands ✅ Passionate community (horse people are OBSESSED) ✅ High LTV customers (horses are expensive, repeat purchases) ✅ 75 years of credibility (not building trust from zero) ✅ Profitable business (smart growth, not venture burn) ✅ Real autonomy (family-owned = fast decisions) ✅ Niche advantage (less competition than apparel/beauty/supplements)

This job posting was last updated on 12/15/2025

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