Salesforce.com

Compensation

Full Description

About the position Responsibilities • Own the end-to-end event lifecycle, defining the strategic objectives, ROI targets, and content narratives for all major company and third-party events; drive execution plans for everything from event content, to onsite experience, to lead capture. • Lead the end-to-end product launch and release marketing strategy including developing differentiated messaging and positioning that clearly articulates the value proposition to IT decision-makers, and driving cross-functional alignment to ensure maximum market impact. • Collaborate closely across the product marketing org and with cross-functional teams including PR, field marketing, creative, strategic events, product management, and sales to ensure alignment and execution of marketing initiatives. • Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing product launch strategies and tactics. • Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time. Requirements • Proven leadership experience in product marketing or event marketing, preferably in the technology industry and developer tools, app dev, security or AI space. • Demonstrated experience in developing and executing event strategies and/or product launch strategies for complex product portfolios. • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively. • Ability to create effective presentations and lead others in presentation creation; keen marketing eye and experience guiding a creative process. • Stellar communicator as demonstrated by writing, public speaking, storytelling skills. • Passion for software-as-a-service, technology, and disruptive thinking. • Proven track record of successfully driving projects with minimal guidance. • Ability to work well cross-functionally and lead through influence. • Proven creative thinker who can generate and execute innovative 'breakout' marketing ideas. • Proven track record of performing well in a fast-paced environment and possessing the organizational skills to effectively manage multiple projects. • 8+ years of experience in product marketing, brand marketing, event marketing, and/or related field. Benefits • Time off programs • Medical, dental, vision • Mental health support • Paid parental leave • Life and disability insurance • 401(k) • Employee stock purchasing program