Saga Spirits

Compensation

Full Description

Job Description: Regional Market Manager – Texas Company: Saga Spirits Group Home Location: Dallas, Austin or Houston Market: Texas US Reports To: Commercial Director Reports: 3 – 5 Compensation Range: Salary $75,000 – $100,000 p/year : Incentives $25,000 - $50,000 About the Role We’re looking for a dynamic Regional Market Manager to lead Saga Spirits Group’s route-to-market strategy and drive growth across on-premise and off-premise channels. This role combines hands-on sales execution, team leadership, and strategic collaboration with distributor partners to deliver exceptional results. Compensation & Performance Structure This role offers a competitive base salary with a significant variable performance component designed to reward execution and leadership. • Quarterly Performance Bonus: In addition to your base salary, you are eligible to earn a target bonus paid out in quarterly installments (every 90 days). Each quarter’s payment is tied to the achievement of specific Key Performance Indicators (KPIs) agreed upon at the start of the quarter. – 80% of KPIs to qualify • KPI Breakdown: Payouts are weighted based on company priorities, typically structured as: • Quantitative (Sales): Hitting territory case volume, new account placements, and depletion targets. (60%) • Leadership (Team): Recruitment, retention, and training of the Storyteller team and their executables. (30%) • Operational (Execution): Budget adherence, reporting compliance, and distributor management. (10%) Your Focus Will Include • Driving Sales & Distribution (60%): Expand brand presence by securing new placements, increasing rate of sale, and strengthening relationships with key accounts. • Leading a Team of Storytellers (30%): Recruit, train, and inspire a team of 3–6 brand ambassadors to deliver impactful activations and elevate consumer experiences. • Distributor Collaboration (10%): Partner with distributor sales consultants to align on priorities, share tools, and motivate execution. What You’ll Do • Sales & Distribution Growth: Build and maintain strong relationships with retail and on-premise accounts to ensure Saga Spirits Group portfolios are widely available. • Program Execution: Activate retail and bar programs, secure displays, and implement promotions that drive consumer trial and pull-through. • Event Leadership: Oversee Storyteller activations at retail, on-premise, and experiential events to strengthen brand equity and consumer engagement. • Distributor Alignment: Provide visibility and resources to distributor partners, ensuring they are equipped to champion our brands. • Brand Visibility: Merchandise products effectively in stores and on backbars to maximize consumer interest. • Local Activation: Support marketing initiatives, tastings, and events that bring Saga Spirits Group brands to life and foster consumer loyalty. • Performance Analysis: Monitor and analyze sales data to identify growth opportunities and report key metrics to leadership. • Budget Management: Optimize spend for impactful activations and propose innovative ideas for brand-building initiatives. What We’re Looking For • Experience: 5+ years in beverage alcohol sales, ideally in a distribution sales consultant role; 5+ years of bartending or beverage director experience. • Relationships: Established connections with on-premise and retail buyers, owners, and decision-makers in the Texas market. • Leadership: Proven ability to recruit, train, and lead a field team. • Industry Knowledge: Familiarity with Southern Glazer’s Wine & Spirits and the beverage alcohol landscape. • Skills: Exceptional time management, organizational ability, and follow-through. • Other Requirements: Willingness to travel 30–40% of the time; ability to lift 30–40 lbs; valid driver’s license and reliable transportation. Why Join Us? At Saga Spirits Group, you’ll have the opportunity to represent premium products, shape consumer experiences, and make a measurable impact in a fast-paced, innovative environment. We offer competitive compensation, growth opportunities, and the chance to be part of a passionate team that values creativity and collaboration.