Ryan, Miller & Associates Executive Search

Compensation

Full Description

About the Company Our client, a growing technology company, is looking for a sharp, data-driven marketer who thrives at the intersection of analytics and storytelling. About the Role You will own the full content lifecycle—from keyword research to published post—while simultaneously keeping a pulse on campaign performance and communicating results to leadership. Responsibilities • Lead and manage the company's presence across digital and social channels through consistent, high-quality content publishing. • Produce content spanning technical deep dives and broader market commentary—ranging from blog posts and case studies to landing pages. • Join weekly strategy sessions with senior leadership and the SEO team to align on priorities, themes, and posting cadence. • Build and maintain performance dashboards tracking acquisition metrics, conversion rates, ROI, and customer lifetime value. • Run A/B and multivariate tests across campaigns, funnels, and landing pages—and turn results into action. • Synthesize campaign data across paid, organic, email, and web into clear recommendations for leadership. • Monitor the competitive landscape, customer behavior trends, and market movements to inform content and campaign strategy. • Own keyword strategy and search intent alignment across all content assets. • Manage an editorial calendar that maps to growth initiatives and campaign themes. • Audit and refresh existing content for improved SEO performance and ranking. • Collaborate cross-functionally with product, sales, and operations to sharpen messaging and positioning. • Support go-to-market efforts with data-backed content strategy and execution. Qualifications • Experience in digital marketing, content strategy, or marketing analytics. Required Skills • Strong command of data analysis tools, including Excel, Google Analytics, Power BI, or Tableau. • Demonstrated ability to produce video content and multimedia assets. • Solid working knowledge of SEO fundamentals and content optimization practices. • Ability to turn data into crisp, executive-level insights and recommendations. • Excellent written and verbal communication skills. Preferred Skills • Experience with CRM platforms and marketing automation tools. • Proficiency with keyword research platforms. • History of working in high-growth or performance marketing environments.