Russell Tobin

Compensation

Full Description

Job Title: Marketing Manager/Brand Insights Specialist Job Location: Atlanta, GA (REMOTE) Term: Contract opportunity Job Description: The Brand Insights Specialist plays a pivotal role in driving customer-centric marketing strategies that strengthen brand differentiation and growth. The position requires a highly analytical, strategic, and insight-driven professional passionate about understanding customer behavior and translating insights into actionable marketing recommendations. Core Purpose Act as the voice of the customer, leveraging data-driven insights to inform marketing decisions, shape brand narratives, and guide customer-focused initiatives that align with broader marketing goals. Responsibilities • Analyze Customer Feedback: Synthesize insights from surveys, focus groups, online reviews, and internal dashboards to identify trends, unmet needs, and growth opportunities. • Drive Voice of the Customer Programs: Revitalize and manage internal “Voice of the Front Line” programs to amplify customer sentiment across teams. • Translate Insights into Action: Deliver actionable recommendations to marketing and brand teams to enhance campaigns, messaging, and engagement. Key Responsibilities • Develop and execute marketing communications strategies that enhance public image, brand visibility, and engagement. • Provide thought leadership and align advertising efforts across global marketing initiatives. • Collaborate with cross-functional teams to ensure campaigns reflect the brand voice and align with organizational values. • Analyze data and ROI metrics to assess campaign performance and effectiveness. • Manage agency relationships and oversee media planning, creative content, and social strategies. • Support inclusive marketing practices, fostering psychological safety and diverse perspectives across teams. • Coordinate external events, sponsorships, and promotional campaigns, ensuring consistent brand storytelling. Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.