RocketBike

Compensation

Full Description

Role Description The Senior Advertising Manager is the strategic owner of integrated advertising performance and advertising team coordination. You will guide and oversee paid media activities across our e-commerce clients who sell direct and on Amazon - creating plans, overseeing execution, and aligning expectations with clear, data-backed narratives. You’ll work closely with and report to our Director of Growth Services, lead a small advertising team, and work directly with clients in an active role leading larger accounts and a supporting/oversight role for smaller accounts. What You’ll Do Media Strategy & Planning • Collaborate with the Growth Team to develop full-funnel, audience-aware and messaging-aware advertising plans across Google (Search/Shopping/YouTube/PMAX), Amazon/retail media, and social media channels like Meta, TikTok, and others as needed. • Translate client goals into tactical budget allocations, flighting, and testing roadmaps with clear go/no-go criteria. • Design “Scenario A/B/C” annual plans based on client goals tied to merchandise mix, seasonality, and expected constraints. Advertising Performance Oversight • Keep a pulse of active advertising activities, performance trends, and changes in order to: • Help adapt to challenges (like ad spend changes, unexpected product sales performance) • Bring a bigger-picture lens to make sure advertising tactics stay aligned with client goals • Identify opportunities for growth, performance gains, or new testing • Maintain a high standard of quality for campaign builds, optimization, and expansions. • Support our experienced advertising team as a collaborator, reviewer, or just a second set of eyes but ready jump in hands-on when needed. • Act as a more hands-on collaborator in Google Advertising (campaign architecture, PMAX segmentation strategy, product feed hygiene, oversee GMC monitoring & issue triage, and policy/compliance guardrails) • Guide weekly optimization: creative rotation and asset grouping, audience iteration, keyword/query sculpting, placements, pacing, and budget rebalancing to reach target efficiency and scale. Measurement & Testing • Define success metrics and translate performance into client-facing stories and action plans. • Lead channel-specific and cross-channel testing (incrementality, audience/message splits, creative concepts, landing pages). Client Account Leadership • Lead monthly calls and own overall success for key client accounts and play a senior supporting role for other clients, including running annual and quarterly planning meetings. • Own client performance reporting: refine and add narratives and insights (with focus on larger accounts) and make sure monthly reports effectively speak to the client’s needs. • Support client communication and expectation management for advertising plans, translating performance data into clear narratives, guiding prioritization, and educating clients how their advertising ecosystem works together to help them make the best decisions. Team Leadership • Lead paid media specialists as a manager, mentor, resource, and advocate to help them perform at their best, maintain best practices/SOPs, and work together effectively as a team. • Coordinate with creative, analytics, and account teams to keep briefs sharp and keep work moving forward. • Help us continue to improve our systems and processes to make great performance repeatable with lightweight playbooks, checklists, templates, etc. About the Role Approximate Time Allocation 35% Advertising Strategy, Oversight, & Planning 20% Client Account Leadership 20% Hands-On Campaign Management 20% Team Leadership 5% Internal Projects and Process Development Day-to-Day Mechanics • Fully remote or hybrid position with occasional travel (2-4x per year) to the RocketBike office and/or clients. • Reports to Director of Growth Services, Casey Greenhood, for strategic leadership and tactical collaboration. • Leads the media team and is responsible for overall advertising success. Other teammates responsible for the majority of daily client engagement as the primary point of contact(s). • Core tools & software we use: • MacBook Pro / macOS • Google Workspace: Mail, Calendar, Docs/Sheets/Slides, Google Meet, Google Drive, Looker Studio • ClickUp: central project management and task management • Slack: real-time team communication • Skai: advertising reporting & automations • Google Analytics & TripleWhale: advertising analysis & reporting What Success Looks Like the first 30/60/90 days • 30 days: Audit top accounts and advertising plans/roadmaps to understand the current landscape, identify any gaps, and share recommendations for improvement. • 60 days: Implement first advertising initiatives (improvements, new testing/optimization, etc.) and be fully integrated in strategy, planning, and reporting. • 90 days: Demonstrable lift against targets (efficiency or revenue), scenario plans locked for each client, and team operating to plans and systems.. Qualifications Requirements • 5–8+ years in performance media for eCommerce/DTC with direct ownership of spend and targets. • Proven media planning chops with hands-on experience building and managing campaigns in Meta, Google, and Amazon. • Strategic thinker with the ability to flow between strategy and tactical execution with ease. • Strong communicator who can turn numbers into narratives and set expectations with clarity. • Able to effectively manage clients, proactively solve problems, and both identify and delegate what needs to be done today to achieve tomorrow’s goals. • Experience managing people or leading small teams. • Strong data analytics skills and advanced professional experience using Excel/Google Sheets. • Obsessive about details, QA, and follow-through. • Comfortable designing tests, reading results (GA4/ads platforms), and making decisive calls. • Fluent in eCommerce efficiency metrics (contribution margin, TACOS, MER/blended ROAS, LTV:CAC), with the ability to set channel goals that ladder up to total media targets. Nice-to-Haves • Feed management (Feedonomics/DataFeedWatch), GMC troubleshooting, and catalog hygiene. • Looker Studio/Tableau reporting, Shopify/GA4 event fluency • Familiarity with retail calendars, launches, and seasonal playbooks. • Current macOS user (personal or professional use) Tools you know (or can learn fast) Google Ads (incl. PMAX/YouTube/Shopping), Meta Ads, TikTok Ads, Amazon Ads/AMS, GA4, Looker Studio, Google Sheets/Excel, feed tools, ClickUp, Slack. Skills • Paid Media • Google Ads • Amazon Advertising • Meta Ads • TikTok Ads • Performance Max • Google Shopping • Product Feed Management • Performance Marketing • Campaign Management • Media Buying • Marketing Analytics • Ecommerce Advertising • Team Management • Client Management The Ideal Candidate • Is a collaborative, ethical partner who our clients can trust to guide them through important decisions. • Is a thoughtful communicator that knows how to ask the right questions to distill goals into actionable objectives. • Can balance multiple clients and projects at once, prioritizing impact and results over checking the box. • Takes ownership and initiative, proactively identifying opportunities for optimization, innovation, and team growth. • Is committed to continuous learning and always in the know with industry trends and platform changes. Working at RocketBike Benefits • All employees are provided with a MacBook Pro, external monitor, Apple Magic Keyboard, Apple Magic Mouse, and whatever USB-C adapters you need. • Unlimited PTO policy including nine paid holidays and 7+ day holiday break in December. • Flexible work hours (recurring meetings are no earlier than 9am Eastern). • 401k with employer match for 100% of employee contributions up to 1% of your salary, then 50% matching contribution of the next 5%. • Competitive health insurance options with up to 100% employer-paid premiums for you and 50% for your family. • 100% employer-paid dental and vision insurance and 50% for your family. • 100% employer-paid group life insurance, short-term disability insurance, and long-term disability insurance. • Paid maternity and paternity leave for childbirth or adoption. Why You’ll Love It We are a fast-growing eCommerce agency with fantastic clients and hands-on management. We are an innovative, vibrant group of professionals who value people and collaborative, healthy client relationships. We love the work we do and believe that true success requires a fulfilling, inspiring, and balanced work life. If you’re a talented ecommerce professional ready for new challenges in a fun and upbeat culture, we’d love to meet you.