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RH

Robert Half

via ZipRecruiter

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Marketing Manager

Scotch Plains, NJ
full-time
Posted 10/21/2025
Verified Source
Key Skills:
Marketing strategy
Email campaigns
B2B marketing
Digital marketing
Social media
SEO
Paid advertising
Budget management
Market research

Compensation

Salary Range

$70K - 110K a year

Responsibilities

Lead and execute marketing strategies, manage email and digital campaigns, drive B2B initiatives, analyze performance, and ensure brand consistency.

Requirements

Experience in marketing management, especially in digital and B2B marketing within the education sector, with skills in campaign planning, budget management, and market analysis.

Full Description

We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.Responsibilities:• Develop and execute comprehensive marketing strategies tailored to the education industry.• Lead the planning and management of email campaigns to maximize audience engagement.• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.• Oversee digital marketing efforts, including social media, SEO, and paid advertising.• Analyze campaign performance data to identify opportunities for improvement and optimization.• Collaborate with cross-functional teams to ensure brand consistency across all platforms.• Create and manage budgets for marketing campaigns to ensure cost-effective execution.• Research market trends and competitor activities to inform strategic decisions.• Foster brand awareness through innovative campaigns and targeted messaging.• Monitor industry advancements to incorporate new tools and techniques into marketing plans.

This job posting was last updated on 10/22/2025

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