Robert Half

Compensation

Full Description

Overview The Marketing Manager, Content & Events will lead and execute the marketing, digital experience, and operational strategy for an organization’s full events portfolio, including annual conferences, industry summits, webinars, and speaking engagements. This role blends creative marketing strategy, hands-on campaign and event execution, and digital experience management to deliver cohesive storytelling, strong audience engagement, and revenue growth across all event touchpoints. The ideal candidate is a proactive, detail-oriented marketer who is comfortable managing events and content end-to-end. Key Responsibilities Flagship Event Management • Oversee all marketing and operational aspects of the organization’s flagship annual summit, including branding, digital campaigns, website content, email automation, ticketing strategy, and onsite attendee experience. • Develop and execute annual advertising plans across paid media, retargeting, organic social, email, PR, and related channels. • Manage and optimize event website content to ensure a user-friendly, engaging, and conversion-focused experience. • Partner with internal teams and external vendors on logistics, registration, exhibitor and sponsor deliverables, signage, and technical support (e.g., AV, event apps, hybrid platforms). • Track event KPIs and ROI, including attendee growth, engagement metrics, sponsor satisfaction, and post-event conversions. Conferences & Events Portfolio • Lead and execute the marketing strategy for the organization’s participation in industry conferences, trade shows, and partner events. • Collaborate with the sales team to enhance brand visibility, increase booth traffic, and drive qualified lead generation. • Build post-event reporting frameworks and create scalable processes for follow-up campaigns and ROI measurement. • Identify new event opportunities aligned with business objectives, audience needs, and growth potential. • Oversee onsite event execution, ensuring all operational elements are delivered seamlessly, including booth setup, materials distribution, registration flow, team coordination, vendor management, and overall event readiness. Thought Leadership & Content Marketing • Manage the organization’s thought leadership initiatives, including conference speaking opportunities, webinars, and educational programs. • Coordinate webinar planning, speaker recruitment, promotional campaigns, and post-event engagement efforts. • Produce and oversee content such as blogs, ebooks, whitepapers, and infographics tailored to target industries and aligned with brand voice. • Work collaboratively across teams to ensure content supports SEO, lead generation, and sales enablement goals. Qualifications Required • Bachelor’s degree in Marketing, Communications, or a related field. • 5+ years of experience in event marketing and conference management, ideally within a B2B environment. • Strong background in digital marketing and content marketing. • Proven experience managing complex events from concept through execution, including logistics and vendor coordination. • Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously. • Excellent written and verbal communication skills with a strong attention to detail. • Creative thinker who thrives in a fast-paced, highly collaborative environment. Preferred • Experience with website management (e.g., WordPress), paid media, email automation platforms (e.g., HubSpot), and analytics tools. • Experience in technology or other innovation-driven industries is a plus. • Willingness to travel 20% or more for conferences, trade shows, and onsite event support.