Robert Half

Compensation

Full Description

We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts in Southfield, Michigan. This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement. As a key member of the leadership team, the ideal candidate will balance strategic planning with hands-on execution, ensuring all marketing initiatives align with business objectives. This is an exciting growth position focused on building a marketing department from the ground up, shaping and directing marketing strategies, and hiring future marketing team members. If you have 5+ years of experience as a Director of Marketing building, driving growth, and expanding international market share, apply today! Responsibilities:• Develop and oversee the company's annual marketing plans, budgets, and forecasts to ensure alignment with business goals.• Establish measurable KPIs and reporting structures to evaluate the effectiveness of marketing strategies and campaigns.• Create and maintain a consistent brand identity, messaging framework, and value proposition across all channels.• Lead the development of marketing collateral, presentations, case studies, and advertising materials to support sales and branding efforts.• Optimize digital marketing channels for lead generation and audience engagement while leveraging analytics for continuous improvement.• Design and execute integrated demand generation campaigns to support pipeline growth and enhance sales enablement.• Conduct in-depth market research to identify customer needs, emerging trends, and competitive insights, supporting product positioning and launches.• Recruit, manage, and mentor a high-performing marketing team, while coordinating with external vendors and agencies.• Organize and oversee events such as trade shows, conferences, webinars, and other customer-focused initiatives.• Collaborate with cross-functional teams to develop sales tools, refine messaging, and enhance competitive intelligence.