Robert Half

Compensation

Full Description

About the Company: A leading global manufacturing organization is seeking an innovative and collaborative Content Strategist to join its growing Marketing Team. The company fosters a culture rooted in diversity, equity, and belonging—valuing the unique perspectives that drive stronger teams and more impactful solutions. Employees enjoy a respectful, inclusive environment with meaningful opportunities for professional development and cross-functional impact. Join a forward-thinking organization shaping the future of advanced manufacturing and engineered solutions. Position Summary: The Confidential Client is seeking an experienced Content Strategist with hands-on experience in the manufacturing, industrial, or engineering sectors. This role requires a strategic yet execution-focused content leader who understands the evolving search landscape and knows how to structure content for performance across traditional search engines, AI-powered discovery tools, and modern research behaviors. The ideal candidate has a strong background translating complex technical concepts into clear, credible, and high-performing content that supports demand generation, sales enablement, and brand growth. What You Will Do Lead Content Strategy & Planning • Own and execute a comprehensive content strategy aligned with business priorities, full-funnel marketing needs, and sales enablement initiatives • Develop solution-oriented storytelling that connects the company’s products and capabilities to real customer challenges • Build and manage an integrated content roadmap and editorial calendar across web, landing pages, social platforms, and sales-facing materials • Partner with product marketing, demand generation, sales, and engineering teams to identify gaps and prioritize high-impact topics • Establish messaging frameworks and content quality standards that ensure brand consistency across all channels Create & Optimize Content for Search & AI Discovery • Develop AEO (Answer Engine Optimization) content tailored to high-intent buyer and engineering questions • Create and oversee the production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets • Structure content using SEO best practices, schema-aligned formats, and modular frameworks to improve visibility and AI citation • Optimize content for performance across Google Search, AI assistants, and emerging discovery tools • Experiment with new AI-powered search and distribution platforms to expand reach and engagement Hands-On Content Development • Write and edit content in-house to reduce reliance on external agencies • Collaborate on written communications, video scripts, and digital experiences for both web and live environments • Translate complex engineering and manufacturing concepts into digestible, compelling narratives that resonate with technical and non-technical audiences Required Qualifications: Manufacturing or Engineering Industry Experience Required: • 5–10 years of content strategy experience within manufacturing, engineering, or industrial B2B environments • Proven ability to create content for technical, operational, or engineering-focused audiences • Track record of building content strategies that drive awareness, engagement, and measurable business outcomes • Strong understanding of how brand, creative, and media intersect across web, social, and earned channels • Portfolio demonstrating demand-generating content tied to performance metrics • Experience briefing, producing, and optimizing written and multimedia content • Strong analytical skills with the ability to translate data into content improvements • Expertise in writing and structuring content for both human readers and AI-driven systems • Comfort using GenAI tools (ChatGPT, Gemini, etc.) to support marketing workflows • Excellent editorial judgment and the ability to simplify complex technical topics • Experience working in global or matrixed organizations Nice to Have: • Experience managing freelance writers or agency partners • Background in journalism, technical writing, or UX writing