Robert Half

Compensation

Full Description

Robert Half is partnering with a leading enterprise organization to hire a Communications Program Manager to join their newly established Communications Operations team. This role plays a pivotal part in shaping customer engagement strategies and optimizing the customer communications journey across multiple channels—including email, SMS, and push notifications. The ideal candidate will be highly analytical, detail-oriented, and proactive—someone who thrives in a data-driven environment and enjoys turning audience insights into actionable strategies that drive engagement, retention, and business impact. Location: (Remote - East Coast) Duration: 6+ month contract w/ potential to convert to full-time hire Hours: 40 hours/week Pay Rate: $32-36/hour Responsibilities: Audience Health & Analytics • Monitor and report on the health and performance of customer communication channels (email, SMS, push). • Track and visualize key metrics such as: • Addressable audience size and engagement reach • Channel performance trends over time • Audience acquisition, churn, and reactivation rates • Develop and execute strategies to improve audience reach, engagement, and retention, including re-engagement campaigns and customer data optimization initiatives. • Build and maintain dashboards and performance reports to support decision-making. • Present actionable insights and recommendations to leadership and cross-functional stakeholders. Journey Optimization • Manage the migration of communication programs to a unified platform while ensuring seamless delivery across existing systems. • Partner with analytics, marketing, and operations teams to define and measure KPIs across the customer lifecycle. • Oversee communication planning, prioritization, and execution to ensure timeliness and quality across all touchpoints. • Lead A/B testing and experimentation to improve messaging performance. • Implement AI and automation tools to streamline workflow, improve creative testing, and enhance personalization. Collaboration & Project Delivery • Collaborate with teams across data, engineering, campaign operations, and analytics to align strategies and deliver consistent customer experiences. • Translate complex analytics into insights that inform creative, messaging, and operational decisions. • Support both marketing and service communication efforts to ensure cohesive, data-informed strategies across channels. Qualifications: • Bachelor’s degree in Marketing, Communications, Analytics, or a related field. • 5+ years of experience in communications, marketing operations, campaign analytics, or customer lifecycle management. • Proven experience managing and optimizing multichannel communications, with a strong grasp of data analytics and performance measurement. • Proficiency in tools such as Adobe Campaign, Adobe Journey Optimizer, Power BI, Tableau, or other similar analytics platforms. • Strong communication and presentation skills, with the ability to translate data into compelling narratives. • Experience managing cross-functional projects and improving operational efficiency. • Telecom, media, or enterprise-scale organization experience preferred. Preferred Skills: • Experience with AI-driven content or analytics tools (e.g., Writer, Jasper). • Familiarity with customer data platforms (CDPs) and digital asset management systems. • Strategic thinker with a passion for audience engagement, personalization, and data-driven innovation.