Robert Half

Compensation

Full Description

We are looking for an experienced Chief Marketing Officer (CMO) to lead and execute innovative marketing strategies for a growing B2C service company specializing in swimming pool services. This long-term contract position offers the opportunity to make a significant impact on customer acquisition, retention, and overall brand growth. Candidates must be located on the East Coast, as occasional travel within the tri-state area may be required. Responsibilities: • Develop and implement comprehensive digital and brand marketing strategies to drive customer acquisition and retention. • Oversee top-of-funnel marketing efforts, including digital campaigns and direct mail initiatives, to attract new customers. • Analyze customer feedback and survey data to enhance customer satisfaction and foster repeat business. • Collaborate with general and regional managers to align marketing initiatives with business goals. • Utilize field service software, such as ServiceTitan or similar platforms, to streamline marketing operations. • Create and execute integrated marketing campaigns that align with the company’s growth objectives. • Establish metrics to measure the effectiveness of marketing strategies and optimize performance. • Partner with the IT department to ensure seamless integration of marketing tools and technologies. • Travel occasionally within the tri-state area to meet with stakeholders and oversee regional marketing efforts.• Proven experience in marketing leadership roles, preferably within the B2C service industry. • Expertise in digital marketing, including campaign management and customer acquisition strategies. • Strong knowledge of brand marketing and the ability to craft compelling messaging. • Familiarity with field service management software such as ServiceTitan or similar platforms. • Demonstrated success in developing and executing integrated marketing campaigns. • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Ability to analyze customer data and translate insights into actionable strategies. • Willingness to travel occasionally within the tri-state area for business needs.