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Reynolds Consumer Products

Reynolds Consumer Products

via Ladders

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Senior Shopper Insights Manager

Anywhere
Full-time
Posted 4/20/2026
Verified Source
Key Skills:
Consumer Insights
Market Intelligence
Data Science
Statistical Modeling
AI/LLM Applications

Compensation

Salary Range

$128K - 185K a year

Responsibilities

Lead shopper insights strategy for the Mass channel, influencing cross-functional stakeholders and driving category growth through data-driven recommendations.

Requirements

6+ years in shopper/consumer insights or analytics in CPG or related fields, strong understanding of mass channel shopper behavior, and leadership experience.

Full Description

Overview We are searching for a Senior Shopper Insights Manager to join our team. This position is remote. Responsibilities Your Role: The Senior Shopper Insights Manager is a senior leader responsible for owning the shopper insights strategy for the Mass channel. This role anticipates shopper and retailer shifts, translates insights into clear strategic recommendations, and influences decisions across Sales, Business Units, eCommerce, and Analytics. The role operates with a high degree of autonomy and visibility, serving as the senior shopper insights thought leader for the Mass channel and assigned categories. You will have the opportunity to Make Great Things Happen! • Anticipate emerging shopper, retailer and channel shifts and proactively frame implications for category growth, assortment and activation. • Lead the development and ongoing evolution of the shopper insights roadmap for assigned retailers and channels, ensuring alignment to category growth objectives and retailer strategies. • Prioritize insights initiatives based on business impact, timing and strategic relevance. • Ensure insights are forward-looking, decision-oriented and clearly tied to business outcomes. • Serve as the senior shopper insights lead in Mass channel engagements, shaping the narrative and influencing retailer decision-making through insight-led storytelling. • Lead insight-based discussions in customer-facing meetings, JBPs and category reviews. • Act as a thought leader across the BUs, Sales, eCommerce and Analytics by translating insights into clear implications, tradeoffs and recommendations. • Use insights to inform innovation, assortment expansion and new activation strategies. • Frame opportunities with clear business rationale, risks, and upside potential. • Provide clear point-of-view recommendations and make insight-based calls when tradeoffs exist. • Demonstrate managerial courage by elevating risks, challenging assumptions, and advocating for the strongest shopper-led solutions. You will love it here if… • You put safety first, always • You listen, learn, and evolve • You are passionate about collaboration, teamwork, and achieving shared goals • You treat all people with respect, operating ethically, and embrace inclusivity • You are committed to improving our impact on local communities What we have to offer you here at Reynolds • Wisely Pay Card – so you can get your money fast • Comprehensive Benefits Plan (Medical, Dental, and Vision) • Wellness Program • 401K • PTO • Tuition Assistance • Employee Referral Program • Life Insurance • Employee Resource Program • Paid Parental Leave • Adoption Assistance • Infertility Coverage • Enhanced Musculoskeletal Wellness Program Qualifications We need you to have: • BA/BS degree in Sales, Marketing, Finance or related field • 6+ years of experience in Shopper/Consumer Insights, Category Management, or Analytics within a CPG, brokerage, or similar environment • Proficient in MS Office • Deep understanding of Mass channel shopper behavior, retail dynamics, and category decision drivers; strong command of how insights inform assortment, pricing, activation, and growth strategy. • Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI. • Demonstrated experience leading, coaching, and developing teams; able to prioritize through others, challenge assumptions, and influence senior stakeholders with managerial courage. Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company! Not a good fit but know someone who is? Please refer them! Local candidates only, no relocation assistance available Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! No recruiter calls or emails please. Posted Salary RangeUSD $127,700.00 - USD $185,150.00 /A Bonus EligibilityRole is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

This job posting was last updated on 4/21/2026

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