Reya

Compensation

Full Description

10REYA Freelance Social Media & Paid Digital Ads Manager Role Overview You will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including: Facebook, Instagram, LinkedIn, Google Ads. While you’ll create some content from scratch, you’ll also efficiently adapt templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help us refine strategy and reach growth goals. Key Responsibilities: Content Planning & Scheduling • Build a 3–6 month social media calendar (paid + organic) for all brands. • Schedule posts that align with strategic goals and audience behaviors across channels. • Adapt templates where appropriate and create original content where needed. Paid Digital Advertising • Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, and Google Ads. • Provide audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup. Analytics & Reporting • Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.). • Deliver clear, actionable reporting on campaign performance. • Recommend modifications based on data to improve outcomes. Strategy & Optimization • Understand platform algorithms and trends to refine posting cadence and campaign structure. • Make proactive recommendations to improve engagement and paid performance. Collaboration • Communicate clearly with internal stakeholders. • Participate in weekly checkpoints and deliver regular performance summaries. Experience & Skills: • Proven experience planning and executing social media strategies across Instagram, Facebook, LinkedIn (organic + paid). • Experience building and managing campaigns on Google Ads and Meta Ads platforms. • Comfort with analytics tools and dashboards to report findings and optimize campaigns. • Strong understanding of social media trends and best practices. • Ability to manage multiple brands and calendars at once. Preferred Tools: • Social scheduling tools • Creative tools (Canva, Adobe suite) • Analytics tools (Google Analytics, platform insights) Deliverables: • Completed and published 3–6 month social and digital ads calendar • Scheduled organic content across platforms • Paid campaign setup + ongoing optimization • Regular performance reports with insights and recommendations • Campaign documentation and playbooks for future use About Us: • Remote • 1099 Role • Freelance / Independent Contractor (3–6 months, with potential extension) • Pay Range: $26-$28/hr