via Gem
$70K - 120K a year
Own product launches, develop messaging, and conduct market research to inform product positioning and strategy.
3-5 years in product marketing at a B2B SaaS company with technical depth, strong research skills, and collaborative mindset.
WHY WE’RE LOOKING FOR YOU: We're looking for a Product Marketing Manager to play a central role in how Retool launches products, sharpens its platform story, and defines a new era of app development. As part of Retool's Core & Platform Product Marketing team, you'll partner closely with Product, Engineering, and Design to shape what we build and how we bring it to market. We're looking for someone who's equal parts strategist and storyteller: technical enough to get hands-on with Retool and deeply understand what makes it powerful, curious enough to go find the truth for themselves, and sharp enough to turn insight into compelling narratives. If you love building structure out of ambiguity, crafting messaging that actually resonates in a crowded space, and orchestrating impactful launches, then this is your arena. WHAT YOU’LL DO: Own product launches end-to-end. Partner with Product and Design to develop launch strategies, define audiences, sequence go-to-market motions, and drive cross-functional execution that creates real market impact. Define and sharpen our messaging and positioning. Develop crisp, differentiated messaging for Retool's core platform and key features—grounded in customer insights, market dynamics, and a deep understanding of how Retool creates value. Be the voice of the customer and market. Conduct qualitative and quantitative research—customer interviews, win/loss analysis, community listening, and market landscaping—to keep our positioning sharp and our strategy grounded in reality. Enable go-to-market teams. Translate positioning and launch strategy into clear, practical materials for Sales, Solutions, and Marketing—ensuring everyone telling the Retool story does so with confidence and consistency. Stay ahead of the market. Maintain a working understanding of the competitive landscape and broader market trends, contributing insights that inform product decisions, messaging, and launch strategies. THE SKILLSET YOU'LL BRING: 3-5 years of experience in product marketing, ideally at a B2B SaaS company where the product had real technical depth. A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration. The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie. The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture. A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective. A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions. Familiarity with competitive intelligence tools, methodologies, and ethical research practices.
This job posting was last updated on 2/18/2026