Response Mine Interactive

Compensation

Full Description

Role Overview: Lead and support enterprise and growth account portfolios in Home Services, Healthcare (patient acquisition), and E-commerce. Manage Account Leaders, guide teams using data-driven strategies to achieve performance marketing goals (LTV/CAC, ROAS, payback). Prioritize transparency, speed, and measurable results. Key Responsibilities: Serve as VP and Director-level contact for 4-8 accounts, point-of-contact; lead/assist strategic client sessions (QBR/MBR) Turn business objectives into actionable channel plans, budget management and test roadmaps Challenge briefs and present options with risks and implications Oversee billing, reporting, and delivery with Account Supervisors/Managers Project manage dotted-line teams in media, SEO, CRO, analytics, and creative Manage scope, schedules, budgets, QA, and project workflows Manage for KPI achievement in paid media, SEO, CRO, and analytics Assist in new business pitches, deck development, and project management Identify expansion opportunities and shape SOWs to protect scope/margin First 90 Days: Assess accounts, generate insights Present recommendations and participate in communications Standardize processes, eliminate bottlenecks in project management Present and develop QBRs, validate results, and help establish quarterly goals Success Metrics: Meet KPIs (CAC payback, LTV/CAC, ROAS, revenue) Maintain client retention, satisfaction, and demonstrate high EQ with clients Deliver quality work on time Demonstrate the ability to be a self-starter with problem-solving skills Required Qualifications: 4–8 years digital performance marketing experience, incl. 2+ years managing teams Domain expertise in at least two sectors: Home Services, Healthcare, E-commerce Advanced affiliate marketing, lead generation, analytics, and paid media proficiency Strong communication, dashboarding, and project leadership (Agile, Monday.com or similar project management software) Preferred candidates will have: Pest control, healthcare, patient acquisition,and e-commerce experience Fortune 500/PE-backed portfolio background, certifications (Google, Meta, Google Analytics) Knowledge of privacy/data governance/TCPA Knowledge of call tracking platforms like Invoca, Call Rail, or Ringba Demonstrated knowledge of Conversion Rate Optimization tools Knowledge of the Theory of constraints or system dynamics Trusted Advisor Mentality Atlanta area-based, but the right candidate can be remote About Response Mine: Response Mine is an award-winning firm that has been voted one of the best places to work by The Atlanta Journal-Constitution multiple times. Over the past 24 years, RMI has generated billions of dollars in new revenues for its clients across retail, home service and healthcare companies by improving on their paid search, social media, SEO and content marketing strategies. Committed to truth and analytics, RMI breaks the traditional agency billing and service model to help clients outperform their market and competitors through radical transparency and next-level strategic partnership. We give our clients an unfair advantage with better direct marketing. Interested? Send a brief note with your strongest test-and-learn win, a data-driven executive change, and a sample QBR or deck. ​The above declarations are not intended to be an “all-inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do thejob. Rather, they are intended only to describe the general nature of the job and be a reasonablerepresentation of its activities. Any valid, official communication from our recruiters and hiring managers will come via a responsemine.com or an applytojob.com email address. If you receive an email from an account other than an email address with the extension@responsemine.com or @applytojob.com, please contact us directly at 404-233-0370 and speak with Amy Rich as you may be a victim of a phishing scam.