Regeneron Healthcare Solutions, Inc (USA)

Compensation

Full Description

Regeneron is seeking a Director, Customer Insights (Patient) - Ophthalmology to join our team! In this role, a typical day might include: The Director, Customer Insights (Patient), Ophthalmology, will report into the Executive Director, I&A, Ophthalmology, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will be responsible for overseeing all patient-related Customer Insights activities for Regeneron’s ophthalmology business. This role will partner with and serve as a strategic advisor for the Ophthalmology Commercial Business Unit (CBU) stakeholders to inform business decisions for understanding and developing programs designed for patients. This position will support the development of DTC commercial assets, as well as develop and manage DTC market research plans and budgets. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning. This role might be for you if you can/have: Lead 1) Lead qualitative and quantitative research plans and individual projects that inform business decisions for U.S. patient-focused initiatives for the Ophthalmology Commercial Business Unit (CBU); this will include surveys, focus groups, interviews, and ethnographic studies Develop 2) Develop innovative Customer Insights plans that align with strategic imperatives for the Ophthalmology CBU, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach 3) Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges Partnership and collaboration 4) Develop and maintain a mutually beneficial partnership with stakeholders across the Ophthalmology CBU and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions. 5) Manage patient-focussed market research suppliers to design, scope, execute and analyze research results and develop business implications 6) Collaborate with the Ophthalmology CBU, and CSI&A colleagues to influence patient-focussed data capabilities and stay informed on the market landscape and competitive outlook 7) Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership 8) Partner with cross-functional teams (e.g., Marketing, Medical Affairs, etc.) to elevate the patient journey in decision-making and ensure patient perspectives are embedded in go-to-market plans 9) Collaborate with Market Access and Marketing teams to analyze CRM data to understand patient behavior and preferences, identifying opportunities for personalized communication and support; partner with Marketing and IT teams to ensure CRM tools and processes align with patient-centric goals Execute 10) Demonstrate proficiency and drive continuous improvement in patient primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues 11) Oversee the design and execution of all patient-focused primary research, including DTC campaign testing (i.e., creative concepts, messaging and channels) 12) Ensure all primary market research is conducted in accordance with internal compliance policies and best practices, with agreed upon preferred vendors 13) Recommend reasonable, evidence driven business-building ideas, while encouraging the use of patient and market insights to inform strategic business decisions 14) Support the development and refinement of CRM strategies to enhance patient engagement and retention by delivering personalized meaningful experiences 15) Establish, manage and share outcomes from plans that measure and track performance against critical success factors; support the analysis of DTC campaign performance metrics (e.g., response rates, conversion rates) to optimize patient outreach and engagement 16) Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management 17) Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, including patient unmet needs, barriers to treatment and opportunities for engagement 18) Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon 19) Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions To be considered for this opportunity, you must have the following: BA/BS required 12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS), in roles of increasing accountability; prior experience with patient-focussed primary market research, biologic medicines and in market-leading brands is required; ophthalmology-specific experience is also desired 12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities Demonstrated success in using market research to inform and influence important business decisions Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings Experience in cross-functional communication and consensus building Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools Strong understanding of data sources and nomenclatures in the product development environment Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere Strong analytical skills and strategic thinking ability Concise and impactful written and verbal communication skills Demonstrated experience in influencing and driving decision making Expertise in data visualization and data storytelling of market research findings Ti riconosci in una di queste voci? Candidati ora per iniziare a vivere nel modo di Regeneron! Abbiamo una cultura inclusiva e diversificata che offre vantaggi completi che spesso comprendono (a seconda della sede) programmi di salute e benessere, centri fitness e premi azionari, bonus annuali e ferie retribuite per i dipendenti idonei a tutti i livelli! Regeneron è un datore di lavoro che offre pari opportunità e tutti i candidati qualificati verranno presi in considerazione per l’impiego, indipendentemente da etnia, colore della pelle, religione o fede (o assenza di entrambe), sesso, nazionalità, origine nazionale o etnica, stato civile, età, stato di cittadinanza, appartenenza a comunità nomadi, orientamento sessuale, disabilità, informazioni genetiche, stato di famiglia, stato civile o unione civile registrata, stato di gravidanza o genitoriale, identità di genere, cambio di genere, stato militare o di veterano, o qualsiasi altra caratteristica protetta in conformità con le leggi e i regolamenti applicabili. L’Azienda fornirà inoltre una sistemazione ragionevole per le disabilità note o le malattie croniche di un candidato altrimenti qualificato per un impiego, a meno che la soluzione non imponga eccessive difficoltà allo svolgimento delle attività dell’Azienda. Per i ruoli in cui il candidato assunto lavorerà negli Stati Uniti, le fasce retributive fornite sono mostrate in conformità con la legge statunitense e si applicano alle posizioni con sede negli Stati Uniti. Per i ruoli che avranno sede in Giappone e/o Canada, le fasce retributive sono indicate in conformità con la legge e la valuta locale applicabile. Se ti trovi al di fuori di Stati Uniti, Giappone o Canada, parla con il tuo reclutatore degli stipendi e benefit nella tua sede. Tieni presente che alcuni controlli dei precedenti personali faranno parte del processo di reclutamento. I controlli dei precedenti saranno condotti in conformità con la legge del Paese in cui ha sede la posizione, compreso il tipo di controlli dei precedenti eseguito. Lo scopo di effettuare tali controlli è che Regeneron verifichi alcune informazioni relative a un candidato prima dell’inizio del rapporto di lavoro come identità, diritto al lavoro, titoli di studio ecc. Fascia retributiva dell’assunzione (stipendio) $180,400.00 - $300,700.00 Regeneron è un'azienda leader nel settore delle biotecnologie che inventa farmaci che trasformano la vita di persone affette da gravi malattie. Fondata e guidata da oltre 30 anni da medici-scienziati, la nostra capacità unica di tradurre ripetutamente e costantemente la scienza in medicina ha portato a nove trattamenti approvati dalla FDA e a numerosi prodotti candidati in fase di sviluppo, quasi tutti sviluppati internamente nei nostri laboratori. I nostri farmaci e la nostra pipeline sono progettati per aiutare i pazienti con malattie degli occhi, malattie allergiche e infiammatorie, cancro, malattie cardiovascolari e metaboliche, neurologia, malattie infettive e malattie rare. Regeneron è anche orgogliosa della pluripremiata cultura dell'innovazione, essendo stata riconosciuta come Great Place to Work nel 2021, Best Workplace for Innovators di Fast Company nel 2020 e Forbes JUST companies nel 2020, tra le altre.