Reebok International, Ltd

Compensation

Full Description

Purpose: The Lifestyle Partnership Manager, Global Brand Marketing will oversee global brand lifestyle partnerships, including both talent management & brand product collaborations. The role is responsible for developing and executing marketing strategies and activation plans designed to drive brand awareness, consumer engagement & full price sell thru of key product stories. Key Responsibilities: Creative Leadership Collaborate with brand partners and creative agencies to drive creative development from conceptual development, through production and local activation Help to author agency briefs across various marketing touchpoints including social, activation, influencer strategy, etc. Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR Operational Excellence Manage marketing project timelines, keeping agency timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full Facilitate key meetings for marketing review (internal creative review, legal, partner reviews, etc) Create and maintain project status documents Work with internal stakeholders to facilitate sample ordering process Strategic Planning Work with Product Marketing and Concept to Consumer team (CTC) to truly understand the product’s positioning, distribution and consumer, ultimately helping ensure effective marketing positioning Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend Marketing Activation Collaborate directly regional marketing teams to understand local marketing needs, and to drive activation in the US Knowledge, Skills, and Abilities: Well versed and knowledgeable in the Classics, Lifestyle & Fashion space Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors Creative thinker; always on the lookout for the next opportunity Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously Outstanding organizational skills; the ability to prioritize, multi-task and manage time Excellent communications skills – both verbal and written – with a passion for storytelling Ability to deliver effective presentations and influence within a highly matrixed organization Proven analytical and problem-solving skills Bachelor’s degree required. Graduate Degree a plus Proficient in all Microsoft Office applications Must be willing to travel (domestic and international) 10-20%