Race Communications

Compensation

Full Description

100% Company-Paid Medical and Dental Benefits Free Fiber Internet Service Comp: $90,000 to $110,000 annually Race Communications is only accepting remote candidates who reside in the following states: California, Colorado, Arizona, Oregon, Hawaii, Florida, Nevada, North Carolina, Tennessee, and Oklahoma. If you do not reside in one of these states, you are not eligible for remote employment. Who We Are: We're more than a fiber internet provider, we're your neighbors, committed to connecting California communities since 20041994. At Race, relationships matter as much as speed. We combine cutting-edge technology with a genuine, people-first approach that makes every interaction feel personal. Our team operates like family: collaborative, supportive, and dedicated to making a real difference. When you join Race, you're not just accepting a job, you're becoming part of a team that values integrity, celebrates wins together and believes that meaningful work happens when great people connect with great purpose. Position Impact: The Demand Generation Manager leads the Demand Generation team and plays a critical role in driving revenue growth through strategic, data-driven marketing initiatives. This position is responsible for developing and executing multi-channel demand generation strategies to attract new customers, generate high-quality leads, and enhance brand visibility. Success in this role requires a deep understanding of omnichannel advertising campaigns and the ability to optimize performance across various digital and traditional marketing channels. Qualifications and Experience: Eligibility for US Employment without sponsorship Minimum of 18 years of age A valid driver's license, subject to successful verification through a DMV check, is mandatory Bachelor's degree in marketing, business administration, or a related field is preferred Proven experience 4 years in demand generation, digital marketing, or a similar role Proven experience 2 years in management Strong expertise in omni-channel ad campaigns and social media strategy Proven in-depth knowledge of digital marketing platforms, analytics tools, and marketing automation systems Demonstratable project management skills with the ability to manage multiple campaigns and priorities simultaneously Demonstratable analytical mindset with the ability to leverage data and metrics to drive decision-making and campaign optimization Skills: Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications Functional use of common office equipment, computers, and office software Essential Duties and Responsibilities: Day-to-day Responsibilities: Provides guidance, support, and direction to the Demand Generation team. Set clear goals and objectives, assign tasks, and monitor performance. Foster a collaborative and high-performing team environment. Meets with Demand Generation team members to track progress and gauge work capacity Collaborates with members in marketing, product, sales and other departments to maintain consistent style and branding guidelines. Evaluates paid ads, events and social media performance metrics and adjusts demand generation strategy Works closely with the marketing leadership team to develop and manage the demand generation budget. Monitor expenses, track return on investment (ROI), and make strategic budget decisions to maximize the impact of demand generation initiatives. Develop and Execute Omni-Channel Ad Campaigns Plans, implements, and optimizes targeted ad campaigns across various digital channels, including search, display, social media, and video platforms Collaborates with internal stakeholders to define campaign objectives, budgets, and key performance indicators (KPIs) Monitors campaign performance, conduct A/B testing, and continuously optimize campaigns to maximize conversion rates and return on investment (ROI) Generate Quality Leads & E-commerce Orders Collaborates closely with the sales, content, and development teams to develop programs that drive high-quality, sales-ready leads and online orders Utilizes marketing automation tools, lead nurturing strategies, and digital campaigns to effectively capture, track, and convert leads and e-commerce traffic throughout the funnel Monitors lead conversion rates and e-commerce performance, identifying areas for improvement and implementing tactics to increase both lead quality and online order volume Analyze and Report: Tracks, analyzes, and reports on key performance metrics, including campaign performance, lead generation, conversion rates, and ROI Provides regular updates to the marketing team and key stakeholders, highlighting successes, challenges, and recommendations for improvement Stays abreast of industry trends, best practices, and emerging technologies to continually enhance demand generation strategies Other duties as assigned. Supervisory Responsibilities: Policy Adherence and Team Guidelines: Ensures that the team adheres to established policies and procedures outlined in the Race Communications Employee Handbook, promoting a culture of compliance and accountability in line with organizational standards. Strategic Training and Development: Leads the training and mentoring of new team members, ensuring they gain the essential skills and knowledge to perform their roles effectively and safely. Works proactively to develop a long-term training strategy for the team's growth and performance improvement. Cross-Functional Support and Compliance: Oversees employee support across various practices within the department, ensuring that issues are addressed in alignment with company policies, applicable laws, and organizational values. Manages conflicts and fosters collaboration across functions. Leadership in Goal Setting and Performance Management: Guides the team to achieve long-term goals by setting performance standards, motivating the team, and providing regular, actionable feedback to help team members achieve personal and organizational objectives. Payroll Compliance and Issue Resolution: Ensures that timecard submission is accurate, timely, and in compliance with payroll deadlines, while addressing any discrepancies or issues. Provides direction on resolving payroll matters and ensures the team is properly supported in this process. Training Needs Analysis and Professional Development: Identifies broader team training needs, working to implement programs that drive professional growth and elevate team skills, while ensuring development is in alignment with company objectives and future growth. Conflict Resolution and Team Dynamics: Manages interpersonal issues within the team by facilitating solutions-oriented approaches, resolving conflicts effectively, and maintaining a positive, high-performing work environment that supports collaboration and mutual respect. Resource Allocation and Goal Alignment: Ensures the team has the necessary tools, resources, and support to succeed. Manages resources effectively, tracking progress toward aligned objectives that support both individual team success and overarching company goals. Regulatory Compliance and Communication: Ensures the team complies with company policies, procedures, and regulatory requirements. Promotes open and transparent communication to maintain alignment and accountability across the team and department. Reporting and Strategic Adjustments: Reports team performance, project updates, and challenges to upper management, using data to recommend improvements or adjustments as necessary to meet organizational targets and improve overall team performance. Comprehensive Supervision and People Management: Takes a leadership role in the direct supervision of team members, including interviewing, hiring, and training employees. Plans, assigns, and directs work, ensuring performance evaluations, rewarding achievements, and disciplining where needed. Addresses complaints, resolves problems, and supports overall team dynamics. Why Join Our Team: Join a tight-knit crew—no faceless corporation vibes here Growth potential: promotions and new challenges are part of our DNA Competitive base salary Comprehensive Benefits Package: 100% company-paid medical and dental insurance (starting the 1st of the month following your start date), PTO (vacation, sick), 11 paid holidays, paid birthdays, 401k matching (4%) Free fiber internet service for all employees living in our service area A culture built on integrity, mutual respect, and a shared purpose Call to Action: Let's chat. If you're ready to move forward, click "Apply" below, our team can't wait to meet you.