via LinkedIn
$120K - 200K a year
Lead and coordinate go-to-market strategies across multiple brands and teams to ensure successful product launches.
Requires 6-10+ years in go-to-market, product management, or operations within consumer product companies, with experience in complex, cross-functional initiatives.
The ideal candidate will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office. Remote work may be an option for candidates in Pennsylvania, Colorado, Nevada, and outside the Twin Cities Metro area in Minnesota. Please note, relocation assistance is not available at this time. Overview The Product Go-To-Market (GTM) Manager is responsible for leading the go-to-market process across QBP’s portfolio of owned brands. This role acts as a central orchestrator of high-level roadmap by giving key milestone clarity to product development teams and connecting marketing and sales teams to the product development process. Reporting to the VP of Product, the Product GTM Manager operates at the portfolio level, bringing structure, speed, and predictability to complex product launches. This is a highly cross-functional, hands-on role focused on aligning teams and building repeatable GTM processes that support growth across multiple brands and channels. Key Responsibilities Go-To-Market Strategy, process leadership and orchestration • Lead go-to-market process across all brands in the Owned portfolio. This includes establishing and communicating high-level milestones and gates for development teams to track towards. • Maintain visibility into critical development milestones within design share, tooling, production, quality and logistics • Identify and collaboratively execute changes to our GTM process to align to brand, category and functional team needs. Cross-Functional Alignment • Serve as a central point of coordination across Brand, Product Development, Supply Chain, Marketing and Sales teams at a GTM level. • Drive alignment and decision-making across teams with differing timelines. Project Management Practice Evolution • Lead the evolution of current task level project management to higher level GTM coordination • Facilitate connectivity from product development teams and process to marketing project management teams living in the Workfront environment. Qualifications • Required • 6–10+ years of experience in go-to-market, project management, product management, or operations within consumer product companies or brands. • Experience in the bike, outdoor, sporting goods, or adjacent enthusiast-driven categories strongly preferred • Proven experience leading complex, cross-functional initiatives in a scale-up environment • Strong understanding of the physical product development lifecycle, including sourcing, manufacturing, quality, and supply chain considerations • Excellent project management, organizational, and prioritization skills • Strong communication, influence, and stakeholder management abilities • Ability to operate at both strategic and tactical levels • Preferred • Experience in multi-channel environments (wholesale, retail, and DTC) • Familiarity with seasonal planning cycles, retail calendars, and inventory management • Experience building or scaling GTM and launch processes Core Competencies • Cross-functional leadership without direct authority • Operational rigor paired with commercial judgment • Ability to bring clarity and structure to ambiguous situations • Strong problem-solving and decision-making skills • Bias toward action, ownership, and continuous improvement • Ability to focus on outcomes rather than process Success Metrics • On-time, on-quality product launches across brands • Sell-in and sell-through performance versus targets • Inventory health, margin performance, and operational efficiency • Cross-functional alignment, clarity of ownership, and stakeholder confidence • Improved speed, predictability, and scalability of the GTM process Why This Role Matters The GTM Manager is a critical force multiplier for QBP’s owned brand business. By bringing structure, coordination, and momentum to complex physical product launches, this role ensures that innovation reaches riders and retail partners efficiently, brands stay aligned, and the portfolio scales with discipline, speed, and commercial impact. Other Related Criteria • Domestic and International Travel • Ability to travel Internationally and domestically 4 or more times a year which includes flying by plane and driving a motor vehicle. Must possess a valid Passport, a valid US driver’s license and fulfill the requirements of being a QBP Approved Driver. • Physical Requirements • Ability to lift a minimum of 50 lbs., with assistance. • Ability to perform work on a phone and computer extensively. • Ability and willingness to test proprietary products. • Ability to work outside in various weather conditions Model QBP Core Values • Act with integrity • Be a true partner • Create something special • Deliver greatness • Keep the customer first As a Leader, believe in and serve as a role model Q’s DEI mission by creating a work environment where everyone has respect, space, a voice, and can thrive. Quality Bicycle Products is proud to be a certified B-Corp and an Equal Opportunity Employer. We welcome talent from all backgrounds and encourage employees to bring their authentic selves to work. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy or related conditions), sexual orientation, gender identity or expression, age, disability, veteran status, genetic information, political affiliation, or any other protected characteristic.
This job posting was last updated on 1/14/2026