PRSA CENTRAL Central Ohio Chapter

Compensation

Full Description

Senior Director, Brand & Content Strategies Job PostingMay. 8, 2026 Otterbein University seeks a Senior Director, Brand & Content Strategies to lead institutional branding, marketing, and messaging. Reporting to the Executive Vice President for Strategic Initiatives, this role provides strategic leadership for university-wide communications and ensures alignment of messaging across campus. This position serves as Otterbein’s senior messaging strategist and writer, overseeing an integrated approach across earned media, social media, advertising, digital platforms, the institutional website, and recruitment materials. The Senior Director also supports presidential communications, oversees website content, contributes to Towers magazine, and leads brand development for the Coalition for the Common Good. This is an exempt, full-time, 12-month position. Key Responsibilities Leadership & Team Management Lead, supervise, and develop the Marketing and Communications team Manage workflow, priorities, and deadlines across projects Oversee department budget and performance management Collaborate closely with communications leadership Brand Strategy & Institutional Marketing Provide strategic direction for institutional brand and marketing efforts Align messaging with enrollment and philanthropy goals Maintain brand standards, voice, and positioning Integrate marketing, PR, recruitment, and advancement into a unified strategy Messaging & Content Development Serve as senior strategist and primary institutional writer Partner with senior leadership, including support for presidential messaging Translate strategic priorities into clear, compelling storytelling Integrate inclusion and belonging into communications Coalition for the Common Good Lead brand development and marketing strategy Support alignment across Otterbein, Antioch, and CCG brands Events & Publications Support messaging for major institutional events (e.g., Commencement, Alumni Gala) Contribute to Towers magazine Supervision Directly supervises key marketing, creative, and digital team members and provides guidance to additional communications staff. Qualifications Required 7–10 years of progressive leadership in marketing/communications Demonstrated success with brand strategy and campaigns Strong writing, leadership, and project management skills Experience managing teams and collaborating across diverse stakeholders Preferred Higher education experience Social media strategy expertise Additional Skills Strong organizational, creative, and strategic thinking abilities Proficiency with standard office technologies Ability to manage multiple priorities and maintain confidentiality Familiarity with ethical use of AI tools preferred Primarily office-based with occasional travel and standard physical requirements. Otterbein offers a competitive benefits package, including tuition benefits, paid time off, health coverage, and retirement plans. Full details are available on our careers website. Otterbein University's achievement of academic excellence depends on its commitment to inclusion and belonging. We welcome applications from all qualified candidates. Otterbein University is an EEO Employer. #J-18808-Ljbffr