ProRata.ai

Compensation

Full Description

ProRata is pioneering AI-native advertising through its Gist Ads network, delivering contextual, generative AI-powered ad formats across AI search engines, chatbots, and premium publishers. We partner with leading brands and agencies to create incremental, brand-safe, high-intent advertising opportunities in the next major media channel. Role We are seeking a seasoned, entrepreneurial Director of Sales to lead new business efforts with brands and agencies. This leader will be at the forefront of evangelizing a new media category, educating the market on AI-native advertising, and driving direct revenue through strategic partnerships and media buys. You will own the full sales cycle, help shape our go-to-market motion, and have a direct impact on the company’s early revenue growth and category leadership. Responsibilities Prospect, pitch, and close new business with brand and agency partners across performance and innovation teams. Own the full sales cycle (pipeline development, solution selling, negotiation, and close). Evangelize the GenAI media category, clearly articulating ProRata’s differentiation and value to marketers. Represent ProRata at client meetings, industry events, and thought leadership forums to grow awareness. Partner with product, marketing, and operations teams to ensure client success, renewals, and upsell. Deliver market feedback to influence product roadmap, ad formats, and sales enablement. Consistently exceed revenue targets with a focus on scalable, repeatable business growth. Qualifications 7-10 years in digital media or AdTech sales with a record of exceeding targets at emerging platforms or high-growth startups. Proven success selling new or category-defining media formats (e.g., programmatic, CTV, native, performance). Deep relationships with decision-makers at agencies and brands; strength in performance and innovation budgets is a plus. Skilled at educating clients and building confidence in non-traditional solutions. Strong communicator and consultative seller with excellent presentation skills. Thrives in ambiguous, fast-paced environments. Passion for AI, media innovation, and performance-driven marketing. Work Environment This position is remote in CA, CO, IL, MD, NY, TX, WA. Employees are expected to have a reliable internet connection and a suitable home office setup. Occasional travel (25%) to the office or to customers may be required. Compensation The compensation for this position will be competitive and commensurate with experience. It has a cash compensation of $300,000 -350,000 OTE (50/50 base variable) + equity. What We Offer Opportunity to work at the forefront of AI technology Collaborative and innovative work environment Competitive salary and benefits package Professional development and growth opportunities Chance to make a significant impact on the company's success Equal Employment Opportunity ProRata is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, and business needs. California Specific Notices At-Will Employment: Employment at ProrataAI is at-will. This means that either the employee or the employer may terminate employment at any time, with or without cause or prior notice. Salary Disclosure: In compliance with California law, salary information is provided to ensure transparency and fairness. California Consumer Privacy Act (CCPA): ProrataAI complies with the CCPA. Personal information collected during the recruitment process will be used for employment purposes only. *This open position is not eligible for Company sponsorship of a visa that would require a new H-1B visa petition that is subject to the $100,000 payment requirement announced in the Presidential Proclamation titled “Restriction on Entry of Certain Nonimmigrant Workers,” dated September 19, 2025 (or any extensions or modifications of the Proclamation).