Propellic

Compensation

Full Description

ABOUT PROPELLIC Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel. ABOUT THE ROLE As a Senior Paid Media Manager, you’ll own strategy, execution, and performance across multi-platform paid media campaigns for our travel clients. You’ll be both strategic and hands-on, building holistic, full-funnel media plans, driving creative strategies, and proactively integrating AI-powered tools and workflows. You’ll also serve as a trusted advisor to clients, translating complex performance insights into clear business impact. If you thrive at the intersection of data, creativity, and innovation, and you’re passionate about helping world-class travel brands grow—we’d love to meet you. KEY RESPONSIBILITIES * Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV), ensuring strategic approach and flawless execution. * Own client relationships end-to-end: act as the main point of contact, deliver proactive updates, and translate performance into actionable business insights. * Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals. * Leverage AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and campaign performance. * Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works. * Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales. * Identify upsell and cross-sell opportunities that align with client objectives and support sales in scoping. * Mentor Paid Media Managers, contribute to internal SOPs, and champion department-wide testing frameworks. * Share case studies, AI learnings,  media and creative insights through Propellic thought-leadership initiatives. WHAT SUCCESS LOOKS LIKE * Campaigns launched on time with accurate setup, tracking, and testing in place. * ≥ 95% client retention across managed accounts, with measurable ROI delivered. * Creative and media strategies are tightly integrated, informed by data-driven insights. * Clients view you as a strategic advisor, not just an executor, and trust your recommendations. * AI tools and automation embedded into daily workflows. * Emerging tools, platforms, and AI innovations tested quarterly, with learnings shared across the team. * Internal teams rely on you as a go-to expert for holistic, AI-enabled paid media strategy. WHO YOU ARE * 7+ years of paid media experience in an agency or in-house environment, managing high-budget, multi-channel campaigns. * Strong fluency across Google Ads, Meta, LinkedIn, TikTok, programmatic platforms, and YouTube * Travel or hospitality experience is highly preferred. * Demonstrated experience integrating creative strategy into media buying, with an understanding of how storytelling and ad formats drive performance. * Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting; eager to test and scale new innovations. * Proven track record of delivering measurable business outcomes (e.g., bookings, revenue growth, CAC efficiency). * Strong communicator who can simplify complex insights and confidently advise executives. * A proactive learner and experimenter who stays ahead of industry, AI, and travel marketing trends. * Eligibility to work in the U.S. or ability to contract internationally. WHAT WE OFFER * Remote-first flexibility with a high-performing global team. * Medical, dental, and vision plans + 5 % 401(k) match (US employees). * Generous PTO, company holidays, and an annual week-long destination company retreat * Annual budget for professional development and industry conferences. * A culture that values experimentation, autonomy, and radical candor. WORK REQUIREMENTS * Reliable high-speed internet and comfort with virtual collaboration tools. * Availability for core work hours around 9a-5p U.S. Central Time. * Reasonable accommodations provided for qualified individuals with disabilities. COMMITMENT TO DIVERSITY Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Application Process: * Initial screening interview * Career-history interview * Skill presentation * Reference checks