$90K - 130K a year
Own product positioning, messaging, and GTM strategy across platforms, collaborate with Product, Sales, and Customer Success to drive adoption and create product collateral.
5-7 years product marketing experience in SaaS, strong writing skills, analytical and customer-focused, comfortable leading GTM efforts, preferably with e-commerce experience.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert. • Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools. • Partner with Product and Engineering to launch new features, own the GTM process, and support adoption. • Develop competitive insights and articulate differentiated value across customer segments. • Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging. • Conduct and synthesize customer and market research to inform positioning and roadmap. • Support the Sales and Success teams with enablement tools and product training. • Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education. • Work cross-functionally to ensure our brand voice and positioning are consistent across all channels. Qualifications • 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech. • You’re a strong writer who can translate technical capabilities into clear customer value. • You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one. • You’re analytical, customer-obsessed, and skilled at turning insights into action. • You’re comfortable leading GTM efforts and working cross-functionally across teams. • Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms. Benefits • High autonomy with no career ceilings. • Challenging and interesting work. • Amazing colleagues. • Competitive salary and equity. • Work remotely. • Covered health, dental, and vision insurance. • Regular team events and off-sites. • Unlimited PTO and generous paid parental leave.
This job posting was last updated on 10/7/2025