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As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations. Key Responsibilities Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals. Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships. Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates. Partner closely with content and product marketing to create compelling offers, assets, and messaging. Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives. Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems. Manage demand gen budget, including spend allocation, optimization, and ROI analysis. Identify and test new growth channels and tactics. 7+ years of experience in B2B SaaS marketing with a focus on demand generation. Proven track record driving measurable pipeline and revenue impact. Deep expertise in paid media, email marketing, marketing automation, and funnel optimization. Strong analytical skills and a data-driven mindset. Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms. Excellent collaboration and leadership skills; able to drive cross-functional alignment. E-commerce or marketing tech experience is a plus. High autonomy with no career ceilings. Challenging and interesting work. Amazing colleagues. Competitive salary and equity. Work remotely. Covered health, dental, and vision insurance. Regular team events and off-sites. Unlimited PTO and generous paid parental leave.