Printfresh LLC

Compensation

Full Description

Printfresh is a fast-growing, family-run e-commerce brand specializing in sustainable and whimsical sleepwear and apparel. Known for our hand-painted prints, dedication to craftsmanship, and joyful storytelling, we’ve built a passionate community that loves our distinctive point of view. As we expand our reach, we’re seeking a strategic and people-focused Senior Director of Marketing to lead our team and drive the next stage of brand growth. Position Overview: The Senior Director of Marketing will be responsible for overseeing all marketing functions with a strong balance of creative vision and operational excellence. This leader will bring clarity, accountability, and collaboration to the team, ensuring initiatives are data-driven, timely, and aligned with business goals. You’ll lead a talented in-house team and agency partners, manage a multimillion-dollar budget, and ensure that Printfresh’s storytelling continues to resonate with our deeply loyal (and ever-growing) audience. This role reports directly to the CEO, and is part of the leadership team. If you are a thoughtful leader who thrives on balancing creativity with structure, and you’re excited to help shape the future of a joyful, design-driven brand, we’d love to hear from you! Key Responsibilities: Strategic Leadership & Planning • Develop and execute both annual and quarterly marketing strategies that drive awareness, engagement, and revenue growth. • Balance creative and analytical thinking—translating brand vision into measurable plans and clear priorities for the team. • Ensure consistent messaging and storytelling across every channel and campaign. Team Management & Cross-Functional Collaboration • Lead and mentor the marketing team with empathy, structure, and accountability; create clear goals, KPIs, and development plans for each team member. • Foster a culture of communication, organization, and proactive problem-solving. • Partner closely with the Creative, Merchandising, and Operations teams to align campaigns with product launches and inventory goals. • Manage agency relationships with clear direction, timelines, and performance expectations. Channel Oversight Oversee all marketing channels and related agency partners, including: • Paid Social & Search • Retention (Email/SMS/Social community & Loyalty) • Influencer Marketing & PR • Affiliate & Direct Mail • Organic Social • SEO & Landing Page Optimization • Brand Collaborations & Partnerships Budgeting, Analytics & Performance • Manage a $5M+ marketing budget responsibly, ensuring ROI and smart allocation across channels. • Analyze campaign data, customer insights, and conversion metrics to inform decision-making. • Identify opportunities to improve efficiency, retention, and customer lifetime value. Brand Growth & Community Engagement • Strengthen brand equity through storytelling, social engagement, and influencer partnerships. • Champion Printfresh’s brand values - creativity, inclusivity, sustainability, and joy - across all initiatives. • Develop innovative ways to deepen customer connection and drive repeat engagement. Requirements • Bachelor’s degree in Marketing, Business, or related field (preferred). • 10+ years of marketing experience, including 2+ years in a senior leadership or director-level role. • Proven experience managing and mentoring a high-performing marketing team. • Track record of managing a $5M+ marketing budget and achieving measurable growth. • Deep understanding of ecommerce marketing, ideally within fashion, apparel, or lifestyle categories. • Strong grasp of performance marketing, retention, analytics, and creative storytelling. • Excellent organizational and communication skills with the ability to drive accountability and alignment. • Hands-on experience working cross-functionally in a fast-paced environment. • Familiarity with EOS (Traction) principles a plus—training available for the right candidate. Benefits What We Offer • Full-time position with hybrid flexibility (in-office Tuesday–Thursday) • Health and dental insurance • PTO and paid holidays • 401(k) with company match • Employee discount on all Printfresh products About Our Culture At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do: • Do the Right Thing • Just Say It • Do What It Takes • Just Off-Center • Customer-Centric • Learning Oriented