$90K - 120K a year
Develop and lead PR and earned media strategies to increase brand awareness and drive enrollment, manage PR amplification and awards strategy, and collaborate with internal and external partners.
Bachelor’s degree in marketing, communications, public relations, or journalism, 5+ years of media relations experience, PR agency experience preferred, strong written and verbal communication skills, and ability to manage measurement and reporting.
Join to apply for the Manager, Public Relations role at Primrose SchoolsJoin to apply for the Manager, Public Relations role at Primrose SchoolsGet AI-powered advice on this job and more exclusive features.What a DifferenceAt Primrose, our mission -Benefits:401(k)401(k) matchingDental insuranceMANAGER, PUBLIC RELATIONSWhat a DifferenceAt Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.What You Will DoAs the Manager, Public Relations, you are responsible for overseeing the creation and execution of successful PR and earned media strategies at Primrose designed to reach current and prospective families. You will collaborate with the Director, External Communications, and agency partners to elevate brand visibility and reputation. You will create PR programs to help increase brand awareness and drive enrollment, including School Excellence PR strategies, new school PR support, influencer programs and awards, and deliver measurable results through clear reporting. You will offer creative, earned-centric ideas that challenge the status quo balancing strategic PR skills with tactical execution. This is a full-time, hybrid role.Develop and lead earned media strategies aligned with company objectives, including local PR programs and influencer campaigns, overseeing implementation and reportingManage PR amplification plans to ensure the right messages are elevated to appropriate audiences across earned, owned and internal channelsDevelop and update internal PR resources and training materialsOversee company awards strategy and execution to position Primrose as an industry-leading brandConduct research on media trends, coverage, awards, and moreManage coverage tracking, measurement, and reporting with support from PR agency and third-party programsLend subject matter expertise to other business segmentsAssist Director, External Communications in writing press releases, creating media materials and developing thought leadership contentMonitor and analyze effectiveness of PR campaigns and communicate insight to managementWho We Are Looking ForBachelor’s degree in marketing, communications, public relations, or journalism5+ years’ experience executing large scale media relations strategies and programsPR agency experience, a plusExperience writing press releases, award nominations, and in managing measurement and reportingExperience with a franchise-brand, a plusWritten and verbal communication skillsWhat You Will GetCommission or bonuses based on personal and company performance50% tuition reimbursement for up to three children and/or one grandchild at any Primrose SchoolFull-time team members are eligible for health, dental and vision insurance401k with company matching up to 3.5% and company provided life insuranceEmployee Assistance ProgramFlexible work from home options available.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing/EditingIndustriesEducation Administration ProgramsReferrals increase your chances of interviewing at Primrose Schools by 2xGet notified about new Public Relations Manager jobs in Atlanta, GA.Internal and Executive Communications Manager, Google CloudAtlanta, GA $165,000.00-$245,000.00 6 days agoCommunications Manager- Our Village United, Inc.Atlanta, GA $65,000.00-$68,000.00 1 day agoSenior Manager of Internal Communications - Atlanta, GASenior Communications Manager – Global Supply ChainAtlanta, GA $145,000.00-$162,000.00 19 hours agoManager, Communications for Advancement, Commercial & Soccer Forward FoundationDelta Vacations Manager, People Experience and Internal CommunicationsAtlanta, GA $71,308.00-$126,844.00 1 week agoSr. Manager, Internal Communications - TechnologyManager, Corporate Communications, Youth and Extended National TeamsInternal Communications Senior Manager - Hybrid (Atlanta, GA)Green Power EMC, Manager of Communications and Corporate RelationsCommunications Manager, 2 Hour Learning (Remote) - $400,000/year USDDelta Vacations Manager, People Experience and Internal CommunicationsAtlanta, GA $71,308.00-$126,844.00 1 week agoAtlanta, GA $120,000.00-$140,000.00 2 days agoAtlanta, GA $84,000.00-$108,000.00 1 month agoAtlanta, GA $138,400.00-$173,000.00 3 weeks agoAtlanta, GA $40,000.00-$50,000.00 10 months agoSr. Manager, Marketing & Communications SourcingAtlanta, GA $109,900.00-$204,100.00 2 weeks agoAtlanta, GA $58,834.00-$120,000.00 3 weeks agoSr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)Atlanta, GA $104,000.00-$182,000.00 3 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
This job posting was last updated on 9/5/2025