Primer

Compensation

Full Description

About Primer Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems - including the ones that dominate the headlines - are downstream of education. We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities. We believe the historical tradeoff between price (tuition) and quality is a false dichotomy. PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage - asset-light real estate - which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale. What You'll Do We're looking for an energetic, relationship-driven professional to grow enrollment for Primer's Florida campuses. You'll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer's vision directly to families. This is not a desk job. You'll spend much of your time out in the field - meeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you'll thrive here. What we're trying to do is extremely hard - there's a reason it hasn't been done before. There's a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you. Responsibilities • Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement • Build relationships with local leaders, organizations, and influencers who can help grow Primer's reach and reputation • Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment • Serve as a trusted, knowledgeable voice when presenting Primer's model to prospective families • Collaborate with central marketing and admissions to align local efforts with broader campaigns • Experiment with new grassroots growth strategies; document and scale the ones that work • Manage ongoing relationships with enrolled families to strengthen community and referrals • Travel frequently (25%) across campuses within the state Preferred Qualifications • Strong track record in multi-site operations, local marketing, outside field sales, or community outreach • Exceptional communicator who can connect with diverse audiences, from families to community leaders • Confident public speaker and presenter, comfortable leading events and representing Primer externally • Self-starter who thrives with autonomy and knows how to build systems out of ambiguity • Results-driven, with past accountability for growth, enrollment, or revenue targets • Highly organized and able to manage multiple relationships and events at once • Generalist mindset - willing to roll up your sleeves to do both strategy and execution • Must have a car and be available for regular travel across the state If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there!