Power Couch Media

Compensation

Full Description

We’re looking for a freelance or part-time Paid Media Specialist to join our team in an ongoing role with steady responsibilities. This isn’t a one-off gig; you’ll be an important part of planning, managing, and optimizing ad campaigns that drive real business results for our clients. Meta is our primary platform. Candidates who are open to eventually transitioning to full-time will be given strong preference. What You’ll Do • Plan, launch, and manage paid media campaigns across platforms like Meta, Google, LinkedIn, and TikTok • Monitor performance daily and optimize to improve ROAS, CPA, and other key metrics • Develop targeting strategies based on client goals and customer profiles • Write briefs for our creative team for ad copy, graphics, and video assets • Write ad copy • Prepare monthly performance reports with actionable recommendations • Stay up-to-date with platform updates, tools, and best practices Must-Have Experience • Proven track record managing paid Meta ad campaigns for brands or agencies • Strong understanding of Meta Ads Manager and Google Ads • Experience optimizing campaigns for sales/leads (not just impressions/clicks) • Ability to set up and troubleshoot conversion tracking (Pixel, Conversions API, Google Tag Manager, etc.) • Strong analytical skills—comfortable pulling insights from data to guide strategy Communication & Work Style • Must be highly responsive: all messages should be acknowledged within 1–2 hours during business hours • Organized, detail-oriented, and able to manage multiple accounts at once • Collaborative and comfortable working with creatives, strategists, and clients • Professional and capable of representing the company in client communications Nice to Have • Experience with LinkedIn Ads, TikTok Ads, X Ads, or YouTube Ads • Familiarity with landing page optimization and CRO principles • A B.A. or higher degree in marketing or a related field This Role Is Ideal For Someone Who • Wants predictable, ongoing freelance work with clear deliverables • Enjoys data-driven decision-making and testing • Thrives on improving performance and scaling campaigns • Values fast communication and being part of a collaborative team Job Types: Part-time, Contract Pay: $30.00 - $50.00 per hour Expected hours: 1 – 20 per week Work Location: Remote