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About the RoleWhole Foods Market is the leading natural and organic foods retailer. Our Brand Engagement & Experiences team sits at the intersection of food culture, purpose‑driven content, and immersive activations that connect customers, Team Members, and communities to the higher purpose at the heart of our brand: nourishing people and the planet. In the next five years, our goal is to make Whole Foods Market a lifestyle brand.We are seeking a Brand Content & Partnerships Manager to own two interconnected workstreams: 1) serve as the team's lead writer across internal and external brand programs, and 2) develop and manage strategic partnerships that amplify our experiential platform, content storytelling, and purpose‑driven initiatives. This role will identify, build, and activate collaborations that elevate our Quality Standards, celebrate our suppliers, and deepen Whole Foods Market’s role in the communities we serve.Key Job ResponsibilitiesLead Writer & Voice of the Team – Serve as the team's primary writer, crafting articles, talking points, briefing documents, go‑to‑market plans, runs of show, and executive communications for brand programs, events, and activations.Partnership Strategy & Execution – Develop and execute partnership strategies that expand the reach and impact of Whole Foods Market’s experiential and storytelling programs, thinking beyond conventional retail partnerships.Partner Identification & Evaluation – Identify, evaluate, and secure collaboration partners, including mission‑aligned brands, culinary and cultural organizations, media platforms, creative voices, and suppliers, ensuring every partnership aligns with our brand, standards, and values.Narrative Development – Build compelling partnership narratives that translate food culture, sourcing standards, and community impact into persuasive, insight‑driven stories that earn trust with internal and external audiences.Cross‑Functional Activation – Plan and execute integrated marketing programs and partnerships across brand and product, collaborating with Sustainability, Quality Standards, PR, Social, Culinary, Merchandising, and Private Label teams to activate purposeful and on‑brand partnerships.End‑to‑End Storytelling – Own creative storytelling from concept through activation, ensuring every partnership reflects our values, elevates our suppliers, and strengthens brand identity with no compromises on quality.Experiential Integration – Support experiential programming by integrating partnerships into immersive moments that inspire Team Members, customers, and communities.Measurement & Optimization – Define and track success metrics using data and insights to measure partnership impact across brand perception, community value, sentiment, engagement, and business alignment.Cultural Relevance – Stay ahead of food, culture, and sustainability trends, proactively identifying opportunities for Whole Foods Market to show up meaningfully and authentically.Basic Qualifications5+ years of program or project management experienceExperience using data and metrics to determine and drive improvementsExperience working cross‑functionally with tech and non‑tech teamsDemonstrated excellence in writing across multiple formats: articles, executive communications, briefing documents, go‑to‑market plans, and marketing copyExperience developing and managing external partnerships or collaborations with brands, organizations, or media platformsExperience working cross‑functionally across marketing, communications, and/or merchandising teamsTrack record of taking projects from concept through execution with minimal oversightStrong verbal communication and presentation skills, including comfort presenting to senior leadership and external partnersBachelor’s degree in Marketing, Communications, Journalism, English, or a related fieldPreferred QualificationsBackground in journalism, editorial, or professional writingExperience in food, grocery, CPG, or lifestyle brand marketingDemonstrated knowledge of food systems, sourcing, sustainability, and community‑buildingExperience developing experiential or event‑based partnershipsFamiliarity with brand measurement frameworks, including sentiment analysis and engagement metricsExperience working within a mission‑driven or values‑led brandComfort operating in a fast‑paced, ambiguous environment where priorities shift and creative problem‑solving is essentialEqual Employment Opportunity & AccommodationsAmazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation, please visit https://amazon.jobs/content/en/how-we-hire/accommodations. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Compensation & BenefitsThe base salary range for this position is 74,200.00 – 129,800.00 USD annually. Final compensation will include sign‑on payments and restricted stock units (RSUs) and be determined based on experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, dental, vision, prescription, Basic Life & AD&D insurance, optional supplemental life plans, employee assistance program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage, a 401(k) matching plan, paid time off, and parental leave. Learn more at https://amazon.jobs/en/benefits.#J-18808-Ljbffr