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Planar Systems

Planar Systems

via Workable

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Sales Director, West

Anywhere
full-time
Posted 11/21/2025
Direct Apply
Key Skills:
Sales leadership
Team development
Sales strategy
Forecasting
Market intelligence
Channel marketing
Communication skills
Microsoft Office
Salesforce.com

Compensation

Salary Range

$90K - 130K a year

Responsibilities

Refine and execute sales strategy, develop and manage sales teams and channel partners, contribute to pricing and marketing programs, and maintain forecast reporting.

Requirements

Minimum 5 years technology sales leadership with at least 3 years proAV experience, strong communication skills, proficiency in Microsoft Office and Salesforce, and ability to travel extensively.

Full Description

Essential Duties and Responsibilities: Refine and execute sales strategy to meet business goals in the territory. Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge. Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs. Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback. Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory. Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace. Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel. Actively contribute to the ongoing analysis, refinement and execution of business strategies. Responsible for developing, executing and maintaining a successful showroom strategy across the region. Develop and maintain forecast reporting and provider regular and accurate updates to leadership. Communicate market and product information to business leadership team. Bachelor’s degree in business or related field or equivalent experience preferred. Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required). Prior sales experience with LED and LCD displays, as well as large flat panels preferred. Prior experience in proAV sales through the integration channel preferred. Track record of demonstrated success selling and forecasting sales in the territory required. Demonstrated effective communication skills; oral, written and presentation skills are required. Proficiency in Microsoft Office applications required. Preference for prior experience using Salesforce.com. Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc) Demonstrated ability to deliver results in fast paced dynamic environment required. Physical Requirements: Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards. Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards Physical ability to use computer hardware/software required Some lifting (up to 30 lbs.). Long hours on computer keyboard. Prolonged periods of standing and/or walking. Travel required 60-80% required. All benefits start on first day of employment! 75% employer-paid medical for employee. Family coverage also included. 100% employer paid dental, and vision for employee and dependents 100% employer paid long-term, short-term disability, and life insurance policy 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately. 10 paid holidays Starting at 15 days paid PTO (inclusive of sick and vacation time) annually Employee Assistance Program (EAP) Flexible Spending Account (FSA) EEOC Statement: Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace

This job posting was last updated on 11/24/2025

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