Pixly - Influencer Marketing

Compensation

Full Description

About Pixly Pixly is a leading full-service influencer marketing agency headquartered in San Francisco with team members across the U.S. We deliver performance-driven campaigns at scale across YouTube, Twitch, Instagram, and TikTok. As trusted partners to brands such as Epic Games, Warby Parker, Opera, HoYoverse, and Manscaped, we combine creator authenticity with data-driven strategies to deliver measurable results. Our expert team builds and executes campaigns that drive impact through creative content, industry relationships, and data insights. About the Role The Senior Director of Digital Strategy will lead large-scale, creator-led campaigns with strategic oversight and executional excellence. This role requires strong client leadership, campaign performance ownership, and deep expertise in the creator economy. You will manage a significant book of business, oversee high-impact influencer activations, and collaborate closely with clients, creators, and internal teams. The ideal candidate will bring extensive digital strategy experience, advanced data fluency, and a passion for innovative influencer marketing. Responsibilities • Own and grow a business portfolio valued at $1M–$3M across high-profile client accounts • Lead and execute influencer campaigns across verticals, including gaming, tech, fashion, and lifestyle • Recruit and manage top-performing influencers across YouTube, TikTok, Twitch, and Instagram • Negotiate contracts covering licensing, exclusivity, usage rights, and deliverables • Serve as primary client contact, ensuring strong communication and relationship management • Provide creative and strategic direction to align campaigns with KPIs and brand voice • Monitor content for FTC compliance, brand guidelines, and creative quality • Analyze performance metrics and deliver post-campaign reporting with insights and recommendations • Mentor junior team members and drive process improvements across the department • Stay current on creator trends, content formats, and platform changes What We’re Looking For Must-Have Experience • 5+ years of experience managing influencer marketing campaigns end-to-end • Exceptional client communication and contract negotiation skills • Deep knowledge of the creator ecosystem, especially YouTube, Twitch, and TikTok Preferred Skills & Attributes • Prior experience at an influencer agency, talent network, or creator tech platform • Strong project management skills with the ability to manage large campaigns and competing priorities • Advanced proficiency with influencer platforms and analytics tools (e.g., Hype Auditor, Sprout Social, or similar platforms) • Collaborative team player with a proactive mindset • Ability to interpret performance data into actionable insights and recommendations • Passion for creator culture, platform dynamics, and emerging media trends Bonus Skills & Experience • Experience running performance-based campaigns (CPA, CPI, ROAS-focused) • Background as a content creator or working directly with creators • Knowledge of the gaming, tech, or livestreaming industries Why Join Pixly? • Competitive base salary + commission • Remote-first team with flexibility and work-life balance • Collaborative, inclusive, and culture-driven environment • Work with global brands and top-tier creators • Play a leading role in shaping the future of influencer marketing