Oved Group

Compensation

Full Description

Who We Are o5 group is an industry leader in global fashion and apparel with more than 40 years of success across wholesale, eCommerce, and marketplace channels. Privately held and headquartered in New York City, with brand offices in California, we operate a dynamic portfolio of global brands committed to excellence across design, product development, sourcing, production, distribution, and digital commerce. About the Role We're looking for a Paid Search & Shopping Specialist to join our growing Performance Marketing team and help drive customer acquisition and revenue across our direct-to-consumer business. Reporting to the Senior Manager of Performance Marketing, you'll play a hands-on role managing and optimizing Google Ads, Google Shopping, Performance Max, Microsoft Ads, and Google Merchant Center. This is an excellent opportunity for someone with a passion for digital marketing, data analysis, and ecommerce who enjoys testing, optimizing, and improving campaign performance. The ideal candidate has 2–4 years of experience managing paid search campaigns for an ecommerce or direct-to-consumer brand (or digital marketing agency) and is excited to grow within a collaborative, fast-paced environment. How You'll Contribute • Execute and optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Brand, Non-Brand, and Performance Max. • Manage keyword research, search query analysis, bidding strategies, budget pacing, and campaign structure. • Maintain and optimize product feeds within Google Merchant Center and Microsoft Merchant Center. • Monitor campaign performance daily and recommend optimizations to improve ROAS, CAC, CPA, conversion rate, and revenue. • Analyze search terms, product performance, and audience data to identify growth opportunities. • Execute A/B testing across ad copy, bidding strategies, landing pages, and campaign settings. • Support seasonal launches, promotions, and product initiatives in partnership with Ecommerce, Merchandising, and Creative teams. • Assist with performance reporting by providing actionable insights and recommendations. • Partner with Analytics to ensure accurate campaign tracking, attribution, and measurement. • Stay current on platform updates, new ad formats, and best practices across Google and Microsoft Ads. What You Bring to the Team • 2–4 years of experience managing paid search campaigns for an ecommerce, retail, consumer products, or digital marketing agency. • Hands-on experience with Google Ads, Google Shopping, Performance Max, and Microsoft Ads. • Experience using Google Merchant Center and managing product feeds. • Experience with Google Analytics (GA4) and performance reporting. • Strong analytical skills with the ability to translate campaign data into actionable recommendations. • Understanding of key ecommerce performance metrics including ROAS, CPA, CAC, CTR, conversion rate, and revenue. • Highly organized with excellent attention to detail and the ability to manage multiple priorities. • Strong communication and collaboration skills with the ability to work cross-functionally. • Experience in apparel, fashion, lifestyle, or consumer products is a plus. Why Join o5 Group • Medical, Dental, and Vision coverage. • 401(k) with company-paid life insurance. • Paid Time Off (PTO) and company holidays. • Commuter benefits. • Hybrid work environment. • Family-oriented culture. • Opportunity to work with iconic consumer brands while growing your digital marketing career.