O'Reilly Auto Parts

Compensation

Full Description

Compensation Pay Range: $73,120.00 - $109,680.00 The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Additional compensation includes annual, quarterly performance, or premiums may be paid in amounts ranging per hour in specific circumstances. Premiums may be based on schedule, facility, season, or specific work performed. Multiple premiums may apply if applicable criteria are met. A Product Analyst - B2C Ecommerce will serve as the data and analytics expert for O’Reilly’s digital commerce product team. This role will focus on building the foundation for data-driven decision making, ensuring that GA4, tagging, and data collection strategies deliver clean, consistent, and actionable insights. The Product Analyst will partner closely with Product Managers, Engineers, and Analytics teams to design data structures, validate implementations, and generate reporting that guides product direction. ESSENTIAL JOB FUNCTIONS Designs and defines tracking and tagging requirements for ecommerce features, ensuring alignment with business goals and KPIs. Partners with engineering to implement and manage the GA4 data layer, ensuring accuracy, scalability, and consistency. Conducts validation, testing, and QA of GA4 and GTM event tracking to maintain confidence in data quality. Develops documentation and tagging standards to ensure consistency across O’Reilly’s digital commerce ecosystem. Translates product and business questions into data specifications, queries, and reporting requirements. Provides insights into user behavior, funnel performance, and site interactions using GA4 and supplemental tools (e.g., FullStory). Partners with business analytics teams to ensure ecommerce KPIs are tracked and reported accurately. Serves as the go-to subject matter expert for GA4, tagging strategy, and product analytics within the ecommerce team. Stays current on GA4 best practices, data privacy compliance, and emerging analytics technologies. SKILLS AND QUALIFICATIONS Bachelor’s degree in Data Analytics, Computer Science, Statistics, or related field. Hands-on experience with GA4 event tracking, Google Tag Manager (GTM), and data layer design. Strong understanding of ecommerce KPIs (conversion, funnel metrics, retention, etc.) and how to measure them. Proficiency with SQL, BigQuery, or other query languages to analyze large datasets. Strong collaboration skills with the ability to work effectively with product managers, engineers, and analytics partners. Detail-oriented with proven ability to ensure data accuracy and integrity. PREFERRED QUALIFICATIONS Experience with dashboarding/visualization tools (Looker Studio, Tableau, Power BI). Exposure to digital analytics tools such as FullStory, Mixpanel, or Amplitude. Familiarity with data governance and QA best practices in ecommerce analytics. WHO YOU ARE You’re a hands-on data analyst who thrives on digging into data, validating it, and ensuring accuracy. You enjoy bridging product and engineering teams by translating business questions into clear tracking and reporting requirements. You rely on facts and analytics, not assumptions, to answer product questions. You’re detail-focused, but can also connect data trends to the bigger customer experience picture. O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization. Total Compensation Package: Competitive Wages & Paid Time Off Stock Purchase Plan & 401k with Employer Contributions Starting Day One Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA) Team Member Health/Wellbeing Programs Tuition Educational Assistance Programs Opportunities for Career Growth O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable. Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option 1, and provide your requested accommodation, and position details. Your first job at O’Reilly Auto Parts is just the beginning! From a comprehensive benefits and compensation package to a rewarding and positive work environment, your leaders will support you and foster your development so you can grow with the company. Our promote-from-within philosophy means our top leaders worked their way up – and you can, too. Learn more about our culture, benefits, and history at oreillyauto.com/careers.