via ZipRecruiter
$NaNK - NaNK a year
Develops and manages omni-channel marketing and engagement plans for health plan products, coordinating with cross-functional teams to meet business objectives.
Requires at least 5 years of experience in marketing and project management, familiarity with CRM and marketing automation platforms, and strong communication and organizational skills.
Detroit, Michigan Project Manager Contract Job Title: Project Manager, Sr. Why work at OpTech? OpTech is a woman-owned company that values your ideas, encourages your growth, and always has your back. When you work at OpTech, not only do you get health and dental benefits, but you also have training opportunities, flexible/remote work options, growth opportunities, 401K and competitive pay. Apply today! To view our complete list of openings, pleas e visit our website at www.optechus.com. RESPONSIBILITIES: Engagement Description: • Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions • This role leads omni-channel marketing initiatives to help drive business results for Our Client and its internal business partners • Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers • Manage omni-channel marketing projects to target specific audience segments • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives • Lead and manage day-to-day internal client relations and consulting • Participate in and deliver presentations to various initiative workgroups and business partners forums QUALIFICATIONS: Top 3 Required Skills/Experience: • Experience in business-to-business and consumer multi-channel marketing strategy • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred • Experience in project management and development and execution of marketing plans is required. Required Skills/Experience: • Experience in Multi-channel marketing • Familiarity with CRM Lifecycle • Ability to work effectively in a team environment. • Strong organizational, planning, analytical, presentation and communication skills. • Ability to identify customer insights that drive behavior change. • Ability to lead and coordinate work groups. • Ability to present solutions and ideas for unique challenges. • Other related skills and/or abilities may be required to perform this job Preferred Skills/Experience: • Master's Degree in related field preferred • Healthcare experience preferred • CRM salesforce certification and/or training Education/Certifications - Include: • Bachelor's Degree in related field required • Minimum of five (5) years of experience in related field OpTech is an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, status as a parent, disability, age, veteran status, or other characteristics as defined by federal, state or local laws. https://www.optechus.com/eeo_self_identification/
This job posting was last updated on 12/11/2025