OpenClinica LLC

Compensation

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Job DescriptionJob DescriptionAbout OpenClinica:OpenClinica makes clinical trials more efficient and effective with advanced technology and recruitment solutions. Our industry-leading EHR-to-EDC connectivity automates source data acquisition, reduces errors, and eliminates delays, while our precision recruitment solutions help teams enroll the right participants with ease. Trusted by the world's leading life sciences companies, academic institutions, and government agencies, OpenClinica bridges the gap between healthcare and research.About the Role and Team:The Content Marketing Manager is a creative and strategic role to build and execute our content strategy across all marketing channels. This role requires someone who can work independently to research, create, and distribute compelling content that educates our audience and drives business results. You'll have the freedom to experiment with new content formats and channels while building a sustainable content engine.Location: Fully Remote in the U.S. Status: Full-time, ExemptReports to: VP of MarketingWhat You Will Do:Develop comprehensive content marketing strategy aligned with business goals and buyer journey stagesCreate editorial calendars and content production workflowsConduct audience research and develop buyer personas to inform content creationIdentify content gaps and opportunities through competitive analysis and keyword researchWrite and produce high-quality content including blog posts, whitepapers, case studies, and eBooksDevelop video content concepts and work with production resourcesCreate email marketing campaigns and newsletter contentProduce social media content optimized for LinkedIn and industry platformsCollaborate on website copy, landing pages, and conversion-focused contentManage content distribution across owned, earned, and paid channelsDevelop content amplification strategies to maximize reach and engagementBuild relationships with industry publications and secure thought leadership placementsCoordinate with conference and events teams on content for speaking opportunitiesConduct keyword research and optimize content for search visibilityMonitor content performance using analytics tools and adjust strategies accordinglyA/B test content formats, headlines, and calls-to-actionTrack and report on content metrics including traffic, engagement, and conversion ratesPosition company executives as industry thought leaders through content initiativesStay current with clinical research industry trends and regulatory changesIdentify opportunities for original research, surveys, and data-driven contentBuild relationships with industry influencers and potential content collaboratorsQualifications:Required:4+ years of content marketing experience in B2B SaaS or technology companiesExceptional writing and editing skills with portfolio of published workExperience with content management systems and marketing automation platformsExperience leveraging AI tools for content creation, research, and optimization while maintaining quality and authenticityStrong understanding of SEO principles and content optimizationProficiency with analytics tools (Google Analytics, social media analytics, etc.)Knowledge of content distribution channels and promotion strategiesSelf-directed with excellent time management and prioritization skillsNice to Have:Experience in healthcare, life sciences, or regulated industriesKnowledge of clinical research processes and terminologyVideo production and editing skillsExperience with design tools (Canva, Adobe Creative Suite)Familiarity with compliance considerations in healthcare content