Onward Search

Compensation

Full Description

We’re partnering with a leading industry company to find a skilled GEO Lead to support a dynamic team focused on AI-driven search strategies. This remote, out-of-region opportunity offers potential for growth in a fast-evolving digital landscape. The role involves shaping enterprise SEO approaches for emerging AI ecosystems, collaborating across departments, and developing measurable strategies to enhance visibility in AI search environments. The application deadline for this role is XX/XX/XXXX. GEO Lead Responsibilities: Develop and implement a comprehensive strategy for integrating AI search visibility into existing content and product workflows to ensure brands and destinations are discoverable across new AI ecosystems. Collaborate with cross-functional teams to translate AI search and LLM ecosystem shifts into actionable initiatives, guiding technical and content optimization efforts. Design and manage KPIs, dashboards, and measurement frameworks to track achievements such as AI citation share and answer-engine visibility. Partner with engineering and product teams to ensure platforms are optimized for AI crawling, structured data, and entity recognition. Educate and facilitate internal teams by providing training materials, playbooks, and best practices to stay ahead of AI search trends. GEO Lead Qualifications: 5–8 years of experience in SEO, digital strategy, or technical search at an enterprise level. Deep understanding of LLMs, generative AI search, and related retrieval and ranking behaviors. Proven expertise in establishing measurement frameworks with KPIs for emerging digital channels. Strong skills in structured data, schema markup, entity optimization, and API integration. Experience working across marketing, analytics, and engineering teams, with excellent communication skills. Familiarity with MCP servers, APIs, headless CMS, and enterprise analytics platforms is a plus. Prior experience in product management, experimentation, or AI-driven content systems is preferred. Hospitality or travel industry background is advantageous.