Onward Search

Compensation

Full Description

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a dynamic Director, Paid Media & SEO for a client in the health and wellness space! Salary: $120-160K Location: Remote (With some travel to Dallas headquarters)-- need to live in LA, SD, OC, Inland Empire (metro area in socal), Vegas, PHX, SLC, Tampa, Orlando and Miami. In this role, you'll lead a full-funnel digital marketing strategy across paid media and SEO, driving acquisition, conversion, and retention. You’ll work cross-functionally with key teams and agency partners to develop innovative campaigns and scalable strategies that support brand expansion and deliver measurable results. Key Responsibilities • Lead strategy, execution, and optimization of paid media campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. • Own and implement a comprehensive SEO strategy (local and national) to boost organic traffic and visibility. • Analyze campaign performance data and deliver insights to inform future strategies and executive reporting. • Design and manage A/B testing to improve conversion rates and campaign ROI. • Collaborate with MarTech, Analytics, Sales, and Web teams to align media and SEO efforts with broader business goals. • Manage relationships with media agencies and platform partners to drive campaign efficiency. • Stay current on digital trends, platform updates, and algorithm changes to maintain a competitive edge. • Align digital strategy with key brand moments, seasonal initiatives, and product launches. Qualifications • 7+ years of experience in paid media and SEO, ideally within a multi-location or franchise business. • Proven success driving performance marketing results across digital channels. • Expertise in Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs), Google Analytics, and media buying platforms. • Experience working with CRM/CDP platforms (HubSpot required; Amperity or Klaviyo a plus). • Strong analytical skills with hands-on experience using BI tools like Tableau or DOMO. • Demonstrated ability to lead and develop high-performing marketing teams. • Background in membership-based or wellness-focused businesses is a plus. Why Apply? • Opportunity to drive growth for a nationally expanding fitness brand. • High-impact role with strategic influence across marketing, analytics, and business development. • Work with a collaborative team passionate about wellness, innovation, and performance. To learn more about this Director, Paid Media & SEO opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.