OneAmerica Financial

Compensation

Full Description

OneAmerica Financial is committed to creating certainty for its customers and advancing stability and growth. The Senior Director, Marketing Domain Lead is responsible for the overall strategy and delivery of outcomes within the digital, sales, and marketing domain, ensuring alignment with enterprise priorities and driving customer-centric solutions. Responsibilities • Leads with focus on delivering customer/stakeholder centric digital solutions, maintains a commitment to integrated planning ensuring a connected and consistent end-user experience. • Owns the domain change roadmap and is accountable for managing domain strategy and performance, ensuring delivery of business and stakeholder outcomes aligned to enterprise priorities. • Is accountable for the applications and platforms within the domain, develops strategic intent, aligns stakeholders and maximizes value. • Aligns teams within delivery model and outside (as necessary) to achieve outcomes. • Sets the strategic direction for the Domain, defining the "what" by translating enterprise goals into actionable domain-level initiatives tied to domain objectives and key results (OKRs). • Leads the development of product strategy, vision, and roadmap—ensuring alignment of product investments with business objectives, customer needs, and technology capabilities. • Leads Product Owners dedicated to our lines of business and digital applications. • Aligns teams, team-of-teams, and roles to deliver domain-level change effectively, supporting operating model agility and cross-functional collaboration. • Removes roadblocks and works closely with peer Domain Leads and stakeholders to maintain alignment on priorities and resolve interdependencies. • Leads large, delivery-focused, cross-functional teams, empowering them to reach shared business and stakeholder outcomes through structured prioritization, transparent governance, and iterative value delivery. • Cascades OKRs to connect domain initiatives with enterprise and team goals, fostering clarity of purpose and measurable impact. • Builds and executes a domain talent strategy, with a focus on attracting, developing, and coaching capable talent, while ensuring pipeline sustainability and leadership continuity. Skills • Bachelor's degree in advertising, marketing, communications or related field required. • Experience in customer experience and digital optimization. • Relevant CRM, BPM, digital industry and application management experience. • Customer journey and user-centered design leadership. • 10 years deep [domain] industry expertise in the target area, including hands-on delivery and familiarity with relevant regulations, standards, marketplace (OA), and best practices. • 5 years leadership experience with increasing responsibility leading and operating in a highly matrixed cross functional environment. • Technical and analytical acumen to leverage domain-specific tools and data-driven insights for decision-making. • Exceptional communication and stakeholder-management skills to craft vision, purpose, OKRs, executive-level briefs and build partnerships internally and externally. • Strategic thinking and problem-solving capability to assess risk, identify opportunities, and align domain objectives with organizational strategy. • Ability to build, coach, and motivate large, delivery-focused cross-functional teams to reach shared business and stakeholder outcomes (e.g., OKRs). • Financial Services or Insurance Industry Experience preferred. Company Overview • OneAmerica Financial® is a national financial services organization helping people build greater certainty for better moments, every day. It was founded in 1877, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 1001-5000 employees. Its website is http://oneamerica.com.