NUS Consulting Group

Compensation

Full Description

NUS Consulting Group is an international energy management and sustainability consultancy specialising in providing services and solutions to domestic and international commercial and industrial organisations. We are seeking a Marketing Specialist who can execute paid marketing campaigns and contribute to overarching marketing strategy. You’ll manage omnichannel advert and marketing efforts, including e-mail marketing, corporate website, Google Ads, Corporate LinkedIn and other channels. Requirements • 5+ years of hands-on experience with Google Ads, and other ad platforms. • 4+ years in paid media buying/performance marketing. • 4+ years of experience with email marketing using platforms to manage email campaigns with a proven record of increasing e-mail metrics • 4+ years of experience in organic marketing platforms and increasing social media metrics, including, but not limited to, LinkedIn • 3+ years of demonstrated success managing marketing calendars and synchronizing product and promo timelines. • 3+ years of experience of running A/B testing for creatives and messaging displayed across all marketing channels, measuring success, and implementation Key Responsibilities Paid Advertising Management • Manage and optimize campaigns across Google Ads, and ads across emerging platforms. • Ensure ad performance while scaling spend to efficiently increase overall sales. • Continuously test and refine ad copy (headlines, body, descriptions) with structured A/B experiments to improve CTR and CVR. Creative Development & Testing • Develop and/or secure high-quality images and video assets. • Plan creative A/B tests to optimize performance across platforms. • Translate social and cultural trends into timely ads, posts, and email pushes. Content Planning • Develop and manage a dynamic Marketing Calendar aligned with product launches, SEO initiatives, and promotions. • Facilitate weekly/bi-weekly planning sessions in collaboration with other team members to gather insights and generate ideas. • Continuous improvement and updates to the corporate website while maintaining messaging consistency. E-mail Marketing • Implement and oversee e-mail strategies for continuous improvement, optimized for conversions • Align e-mail pushes with ad campaigns and promotions for unified brand messaging. Organic Social Media • Own the organic social media calendar, deploying content across all channels. • Maintain a consistent brand identity across organic and paid media touchpoints. What We’re Looking For • Relentless work ethic and hunger to succeed in a fast-moving environment comfortable both strategizing and executing. • Curious and trend savvy; constantly learning and running A/B tests with new tactics to achieve higher and better growth performance. • Adaptable to a fast-paced environment and changes in the consulting industry • Someone who owns their role, communicates clearly, and drives projects from idea to execution. • Collaborative and communicative, able to align diverse stakeholders toward common goals. • Structured, organized, and detail-oriented, ensuring campaigns launch on time while maintaining brand consistency.