Normine Lombard

Compensation

Full Description

The Opportunity We are hiring a Head of eCommerce to build and scale a profitable direct-to-consumer business. Today, direct website sales generate approximately far below the channel’s potential. This is a builder role for an entrepreneurial eCommerce leader who wants to own strategy, execution, and results. What You’ll Own eCommerce Strategy & Performance • Develop and execute the end-to-end eCommerce strategy for website • Own revenue, margin, conversion, CAC, and customer lifetime value • Fix unsustainable acquisition economics and drive profitable growth Digital Marketing & Growth • Lead digital marketing across paid media, organic, email, and social channels • Optimize site performance, funnels, and conversion rates • Manage and direct external content, creative, and social agencies Community & Customer Development • Build a customer community through email, social, and brand-driven initiatives • Launch loyalty, retention, and repeat-purchase programs • Use customer insights to inform content, merchandising, and product direction Product & Channel Expansion • Partner with product teams to capitalize on the 18–24 month window before products reach retail • Reduce dependency on Amazon by capturing customers directly • Support international eCommerce growth (U.S. and Canada initially) Experience Who We’re Looking For • Proven experience building and scaling a DTC or eCommerce channel from the ground up • Hands-on digital marketing and growth experience (not just strategy oversight) • Track record of improving unit economics and profitability Attributes • Entrepreneurial, scrappy, and execution-oriented • Data-driven with strong commercial instincts • Comfortable operating autonomously with accountability for results • Customer-obsessed with a community-first mindset