NoGood

Compensation

Full Description

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood We're looking for: We are seeking talented performance marketers to join our fast-paced team and drive results across multiple digital channels. The scope of our work is constantly evolving, but typically includes the following specialties: Paid Media (Social and Search) CRO Programmatic SEO/AEO/GEO Content Marketing Lifecycle You should be skilled in developing compelling marketing strategies that engage target audiences and drive consumers to act. This role offers the opportunity to work with category leading brands while staying at the forefront of digital marketing innovation in a collaborative agency environment. You'll do: Paid Social & Search Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape Launch ad campaigns across paid social and paid search for many clients Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions Search Engine Optimization (SEO) Drive content marketing initiatives for NoGood as well as NoGood’s partners. Understanding data in Google Analytics, Google Search Console, Ahrefs, etc, to identify why organic traffic is increasing/not increasing/staying the same and develop an actionable plan to achieve higher traffic month over month. Leverage keyword and competitor research to formulate a content calendar for each of our clients (must be able to identify the low hanging fruit to drive organic traffic quickly). Lifecycle Marketing Own email, SMS, and other retention programs to nurture users throughout the customer journey. Segment audiences and create personalized campaigns that drive engagement and conversions. Build automated flows and test messaging strategies for maximum impact. Community Management Creating multi-channel brand awareness strategies for a variety of clients and NoGood Experimenting with different content creation styles (from video to copy) and bringing your unique POV into the mix Analyzing and reporting on content performance across multiple social platforms to regularly inform strategy You have Paid Media Minimum 3+ years of experience managing ad spend across Meta platforms, LinkedIn, Youtube, TikTok, etc. If you have experience managing ad spend across other paid social channels, that’s a major plus. Minimum 3+ years of experience managing ad spend across Google and Bing ads. Minimum 3+ years of experience in CRO. Hands-to-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals. Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better) Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration. SEO/AEO/GEO Minimum 3+ years in SEO, content strategy, search marketing, or growth roles (AEO/GEO experience a major plus). Ability to think at both the technical (structured data, AI crawlers, entity SEO) and strategic (brand narrative, growth) levels. Experience with Google Custom Search, Google Search Console and Google Analytics and experience creating and maintaining project schedules using project management systems Experience using Screaming Frog, SEMRush, MOZ, Ahrefs, and other SEO tools Adequate knowledge of HTML, CSS, JavaScript Content Marketing 1+ years of content marketing in driving high volume of organic traffic growth (big plus if you also have SEO experience!). Strong editorial background that enables you to review, optimize and publish content at a fast pace. Experience with content management systems (CMS) like WordPress, HubSpot, or similar. Strong writing, editing, and storytelling abilities for creating data-driven content insights. Experience with Google Custom Search, Google Search Console and Google Analytics. Experience creating and maintaining content calendars and project schedules using a project management system. Lifecycle Marketing Minimum 3+ years experience developing and executing a full-funnel lifecycle marketing strategy to drive user engagement, retention, and reactivation. Minimum 3+ years experience managing and optimizing multi-channel CRM programs (email, SMS, in-app, etc). Proven experience building automated journeys and campaigns that guide users from activation through renewal or repurchase. Deep understanding of email and SMS marketing strategy, automation, and segmentation. Hands-on experience with lifecycle tools such as Braze, Iterable, Klaviyo, HubSpot, or Customer.io. Experience running A/B and multivariate tests and using data to inform optimization. Knowledge of user journey mapping, customer segmentation, and behavioral triggers. Community Management Minimum 3+ years experience building engaged brand communities on social media channels including Meta, TikTok, X, Youtube, LinkedIn, etc. A good pulse on the language of the Internet and understanding of the subcultures/trends of TikTok, Instagram, YouTube, X, etc. You demonstrate an excellent knowledge of internet culture and the latest social media news, platforms, and updates Experience in organic social management and the ability to help activate campaigns in the space. A strong creator persona, style, and content approach. Strong copywriting skills when it comes to both long and short-form copy. Experience working with or managing content creators. Paid media and SEO experience is a major plus! Hands-on experience creating viral, high-performing short-form video content is a plus! Baseline skills for all NoGoodies: You must be highly analytical and obsessed with achieving client KPIs- you consider yourself "moderately data literate: Strong attention to detail- you can spot an error a mile away and have created your own systems in place to QA your work. You’re hungry to learn, passionate, and highly competent. You demonstrate excellent written and verbal communication skills. You are a master at balancing stakeholders and holding true to deadlines- even when they are tight! You are a creative and strategic thinker. You push boundaries when it comes to ideas that are out-of-the-box and forward thinking. You stay ahead of performance marketing trends, tools, and platform updates to keep our strategy cutting-edge. You thrive working in a fast paced environment. You are a team player- you collaborate well with your cross-functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed. You understand how to make AI work for you and improve the quality and efficiency of your output. Benefits and Perks of Becoming a NoGoodie: Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities Health First: Premium Medical, Dental & Vision Coverage Flex Work Environment: hybrid at HQ and remote globally Set Up Shop: Home Office Stipend Recharge Anytime: Unlimited PTO Plan Family First: Paid Parental Leave Plan Secure Your Future: 401(k) Plan with Employer Matching Level Up: Mentorship & Career Growth Support Always Be Learning: Access to Top-tier Resources & Industry Experts Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite) Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours Grow With Us: Endless Opportunities to Lead & Succeed Keep on Shining: Ongoing Employee Development Programs EEO & Compensation Transparency: NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000-$100,000 base pay plus bonus. At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!