NIGHTSEA INC

Compensation

Full Description

Position Summary We are a China-based cross-border company seeking a market-driven Product & Market Research / Fashion Trend Specialist to support product strategy and design decisions for the U.S. market. This role focuses on in-depth research across major U.S. mass retail channels (such as Walmart, Target, Costco, and similar retailers), consumer insights, competitor and fashion trend analysis, and hands-on design support when needed. The position requires strong cross-time-zone communication skills and flexibility to support a fast-paced cross-border business environment. Location: Remote Key Responsibilities • Market Research & Product Insights – U.S. Mass Retail Channels (40%) • Conduct quarterly, in-depth market research on the latest product assortments across major U.S. mass retailers, covering both online and offline channels. • Analyze consumer portraits, including demographics, lifestyle, price sensitivity, usage scenarios, and purchasing behavior. • Identify best-selling product features, pricing ranges, functional highlights, and packaging or merchandising trends. • Translate research findings into clear and actionable product design and development recommendations to support new product planning and iteration. • Competitor Research & Fashion Trend Analysis (30%) • Track and analyze U.S. fashion and lifestyle trends, including colors, silhouettes, materials, and functional design directions relevant to the target customer base. • Conduct structured competitor research across key online and offline brands, including fast-fashion and mass-market players. • Monitor competitor product assortments, launch cadence, pricing strategies, merchandising approaches, and promotional activities.- Deliver trend and competitor analysis reports to support product positioning and seasonal planning. • Design Support (30%) • Provide design support when needed, including concept development, design refinement, and product iteration. • Collaborate closely with product, design, sourcing, and supply chain teams to ensure designs are market-relevant and commercially viable. • Participate in sample reviews and provide feedback from a market and consumer perspective. • Additional Responsibilities • May require domestic and/or international travel to support market research, store visits, trade shows, or project collaboration. • Ability to work effectively across time zones and communicate with global teams, partners, and suppliers. • Complete other related tasks as assigned by management based on business needs. Qualifications (Preferred) • Strong understanding of the U.S. retail and/or fashion market. • Experience in market research, product planning, fashion, or related fields is preferred. • Ability to translate market insights into practical product and design recommendations. • Strong communication skills and cross-functional collaboration ability. • High level of adaptability and willingness to work in a cross-border, fast-paced environment.